John Hancock is seeking a

• Digital Marketing Automation, Specialist
• to execute and optimize product and brand marketing through scalable, data‑driven automation.

This role supports the translation of marketing strategy into high‑quality campaigns, personalized journeys, and automated digital experiences, with a focus on supporting high‑priority business initiatives, including our long‑term care line of business and broader customer engagement strategy. Partnering closely with Product Marketing, Brand, Analytics, AI, and Technology teams, this role will deliver reliable execution, measurable outcomes, and personalized activation across enterprise platforms. The role requires strong technical acumen, disciplined operational thinking, and a strategic, creative eye for email design and customer experience, with hands‑on expertise in platforms such as Marketo.

• Why this role matters:
• This role supports the delivery of consistent, compliant, and personalized email‑led and digital communications at scale—advancing John Hancock's marketing capabilities while maintaining strong performance measurement and operational rigor.
• Position Responsibilities
• _Campaign Execution, Journeys & Personalization_
• + Execute the build, testing, deployment, and maintenance of automated product and brand marketing campaigns and journeys across email and digital channels, translating marketing requirements into workflows, segmentation, triggers, and dynamic content + Support audience activation and personalization using customer attributes and behavioral signals via Adobe Marketo, partnering with data and technology teams to leverage Adobe CDP, data lake inputs, and upstream systems; execute rule‑based and dynamic personalization and support testing and optimization •_Marketing Automation Platforms & Integrations_•+ Support day-to-day operations and administration of enterprise marketing automation platforms following defined standards and guidance, including configuration, QA, troubleshooting, and best-practice application across tools such as Marketo and related marketing enablement platforms + Partner with Technology and MarTech teams to support integrations between marketing platforms, CRM (Salesforce), and related data feeds to ensure reliable data flow, audience readiness, and campaign execution •_Measurement, Reporting & Optimization_•+ Deliver and maintain campaign‑level reporting across delivery, engagement, and outcome metrics, with a focus on email and customer journey performance + Partner with Analytics to validate measurement logic, identify performance trends, and recommend data-driven optimization opportunities •_Operational Excellence & Collaboration_•+ Ensure campaigns adhere to established standards for naming, documentation, QA, privacy, compliance, and measurement while collaborating cross‑functionally to contribute to reusable assets and continuous capability improvement + Stay current on industry trends and best‑in‑class campaign and email experiences, sharing insights and recommendations, while demonstrating strong project and time management skills across multiple priorities •Required Qualifications•+ 3-5 years of experience in marketing automation, marketing operations, or digital marketing, with hands‑on, end‑to‑end campaign build and execution experience + Hands‑on experience with the Adobe Marketo marketing automation platform, including behavior‑based workflows, segmentation, and triggered automation + Experience supporting Salesforce integrations or CRM‑connected marketing programs, with familiarity in database hygiene and data governance best practices + Strong analytical skills with experience in campaign reporting, metrics, and performance analysis, including A/B testing and continuous optimization + Comfort working in regulated or complex environments, with strong attention to detail, process, and compliance + Ability to translate marketing needs into technical execution and clearly communicate across marketing, analytics, and technology teams + Comfort operating with ambiguity, proactively driving progress while balancing multiple stakeholder needs •

Preferred Qualifications:

• + Experience with additional Adobe products, including Adobe Experience Platform (AEP/CDP), Adobe Journey Optimizer (AJO), Adobe Target, and Adobe Analytics + Exposure to personalization, lifecycle marketing, and customer journey orchestration + Familiarity with insurance or financial services marketing, particularly product‑driven or regulated campaigns, including experience supporting health or long‑term care‑related customer communications + Experience leveraging AI‑enabled capabilities to support personalization, optimization, or operational efficiencies + Working knowledge of APIs, HTML, CSS, and/or Velocity scripting is a plus + Adobe or Marketo certifications, or demonstrated interest in pursuing certification •When you join our team:•+ We'll empower you to learn and grow the career you want + We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words + As part of our global team, we'll support you in shaping the future you want to see \#LI-Hybrid \#LI-JH The role being advertised is an existing vacancy.

• 關於宏利和恒康
• 宏利金融公司是一家業界領先的國際金融服務商，致力於幫助人們實現「輕鬆投資理財，樂享豐盛人生」。若要進一步了解我們，請瀏覽 https://www.manulifeim.com/institutional/tw/en .
• 宏利是平等機會僱主
• 在宏利／恒康，我們擁抱多元。我們致力於吸引、培養及挽留和所服務客戶同樣多元的員工，並從而營造包容的工作環境，接納文化和個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、國籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。 我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。申請人要求提供協助所分享的信息將會按照適用法律及宏利／恒康政策儲存及使用。應徵過程中如需協助，請聯絡 hr@manulife.com 。
• Referenced Salary Location
• Boston, Massachusetts
• Working Arrangement
• 混合式
• Salary range is expected to be between
• $73,350.

00 USD - $122,250.00 USD Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location. Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence. We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) . Know Your Rights (http://dol.gov/agencies/ofccp/posters?utm\_medium=email&utm\_source=govdelivery)

• I•Family & Medical Leave (https://www.

dol.gov/agencies/whd/fmla/posters)

• I•Employee Polygraph Protection (https://www.

dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf)

• I•Right to Work (https://www.

e-verify.gov/sites/default/files/everify/posters/IER\_RightToWorkPoster%20Eng\_Es.pdf)

• I•E-Verify (https://e-verify.

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Company:

John Hancock Life Insurance Company (U.S.A.)