At Coastal Dental Arts, exceptional dentistry is only half our mission. The other half is reaching the person who has avoided the dentist for a decade out of fear and giving them the clarity, reassurance, and courage to finally make the call. We are not a high-volume dental mill running generic, transactional ad campaigns. We focus on IV sedation, full-arch reconstruction, and life-changing surgical care. We are looking for an innovative, data-driven Marketing & AI Specialist who knows how to leverage modern artificial intelligence, smart automations, and compelling storytelling to scale our patient reach while keeping our communication deeply human.

What You'll Do AI Workflows & Automations:

Build and manage AI-driven workflows to streamline content production, lead response times, patient intake nurturing, and campaign reporting.

Targeted Growth Campaigns:

Design, launch, and optimize high-ROI paid acquisition campaigns across Meta, TikTok and Google focused on high-ticket procedures (IV sedation, dental implants, complex restorations) rather than bargain cleanings.

Empathetic Storytelling:

Translate complex, intimidating surgical procedures into clear, approachable patient education. Produce authentic case studies, video reels, and social content highlighting genuine transformations.

Funnel Optimization & Analytics:

Track the full patient journey from initial ad engagement to completed consultation. Monitor conversion rates, cost per acquisition (CPA), and patient lifetime value (LTV) to continuously refine campaign performance.

Local SEO & Reputation Management:

Keep our local search presence, Google Business profile, and automated review-collection systems dialed in to maintain a dominant, five-star local reputation.

Who Fits Best AI-Fluent Operator:

You actively use generative AI tools, prompt engineering, and automated pipelines to achieve the creative and analytical output of a multi-person agency.

Empathetic Strategist:

You understand that dental decisions are driven by emotion, anxiety, and trust. Your copy never sounds like a cheesy infomercial; it sounds authoritative, warm, and reassuring.

Autonomous Problem-Solver:

You do not wait for a task list. You spot bottlenecks in lead conversion, identify underperforming creative, and test solutions independently.

High Standards & Compliance:

You understand the critical importance of patient privacy, strict HIPAA compliance, and honest clinical representation.

Background:

Proven experience in performance marketing, growth operations, or digital content strategy. Dental or healthcare experience is a plus, but technical agility, curiosity, and results matter most. Why Join Us?

Creative Autonomy:

Freedom to pilot new marketing tech, test cutting-edge AI tools, and shape practice-wide growth strategy with direct leadership support.

Practice Culture:

Daily morning huddles, dedicated monthly team growth meetings, and zero toxic office politics.

Competitive Pay & Bonuses:

Value-based compensation with quarterly performance incentives aligned with growth milestones.

Great Perks:

Fully covered LifeTime Fitness membership, dedicated software/tech budget, 401(k) match, dental coverage, and generous PTO. Meet the

Team:

See what our culture is like in this quick clip: https://youtu.be/g-Z0DcClh64 How to Apply Submit your resume along with a brief note describing one practical marketing automation or AI-driven workflow you designed that solved a real business problem. We read every response- your strategic thinking and genuine voice matter just as much as your software stack.

Pay:

$47,000.00 - $56,000.00 per year

Benefits:

401(k) matching Dental insurance Employee discount Paid time off

Work Location:

In person