Position Details

• Direct Hire

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Employment Type:

Full-Time, Direct Hire, Exempt

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Work Location:

On-site - Stoughton, MA

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Salary:

$105,000-$120,000 per year, depending on experience About the Opportunity We are seeking a driven and commercially minded Senior Marketing Specialist to help identify and develop new markets for engineered technologies and capital equipment. This is a high-impact role with significant autonomy. The Senior Marketing Specialist will research industries and applications, identify areas of opportunity, develop market-entry strategies, engage prospective customers, and help launch proven technologies into new markets. The company serves a broad range of process industries, making this an excellent opportunity for someone who is naturally curious, analytical, comfortable learning technical products, and motivated by turning market research into measurable business growth. Key Responsibilities Research industries, applications, competitors, customer needs, and market trends to identify new growth opportunities. Identify and prioritize target markets where the company's technologies can provide strong customer value. Develop and execute market development and go-to-market strategies for new industries and applications. Engage technical buyers, engineers, operations leaders, and other decision-makers to develop new business opportunities. Support the introduction of new products and existing technologies into new markets. Build market business plans, including opportunity assessments, competitive positioning, target customers, and growth strategies. Partner closely with sales, business development, engineering, and marketing teams to align commercial efforts. Develop messaging, positioning, and market intelligence to support sales and business development initiatives. Meet with customers and prospects to better understand their processes, challenges, and technical requirements. Attend customer visits, trade shows, conferences, and other industry events to develop market knowledge and new relationships. Monitor market activity and provide recommendations regarding where the company should focus future growth efforts. Qualifications 3+ years of experience in market development, business development, product marketing, technical sales, or a related commercial role. Bachelor's degree in Business, Marketing, Communications, Engineering, or a related field. Strong market research, competitive analysis, and strategic planning skills. Ability to evaluate multiple industries and identify promising market opportunities. Strong technical aptitude with the ability to quickly learn engineered products, industrial processes, and technical applications. Engineering or technical education is beneficial but not required. Self-motivated and comfortable working independently in a high-autonomy environment. Demonstrated ability to take ideas from research and strategy through execution. Strong written, verbal, and presentation skills. Ability to communicate effectively with both technical professionals and senior business leaders. Collaborative approach with the ability to work across sales, engineering, business development, and marketing teams. Willingness to travel for customer meetings, market visits, trade shows, and industry events. Compensation & Benefits The company offers a competitive compensation and benefits package, including: Competitive base salary. Medical, dental, and vision insurance. Retirement savings plan with company matching contributions. Paid time off and company holidays. Opportunities for professional development and career advancement. A collaborative environment that values engineering excellence, innovation, creativity, and continuous improvement. Why Join This position offers the opportunity to play a direct role in determining where the organization grows next. You'll have the autonomy to explore new markets, develop strategies, engage customers, and see your ideas translate into real business opportunities. For someone who enjoys combining market strategy, business development, technical products, and hands-on execution, this is an opportunity to make a meaningful impact within an established engineering organization. Apply today! #IND1