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Robert Half

Marketing Specialist

Career Insights for Marketing Specialist (General)

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Based on Michigan data

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What they do

A Marketing Specialist develops marketing plans and strategies for businesses. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.

$65,415 / year median in Michigan

+2% projected growth

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Job Description

We are looking for a Marketing Specialist to support a mission-focused nonprofit in Michigan. This long-term contract opportunity is suited for a marketing specialist who can manage day-to-day communications work with minimal oversight while maintaining quality, consistency, and speed. The role will contribute to digital outreach, brand-aligned messaging, website updates, and audience engagement efforts in a collaborative, fast-moving environment.
Responsibilities:
  • Create and carry out marketing and communication projects that strengthen awareness of the organization's programs and community impact.
  • Maintain consistent messaging and visual alignment across campaigns, collateral, and digital content by applying established brand standards.
  • Update and manage website content to keep information accurate, timely, and aligned with current initiatives.
  • Develop internal communication materials that support employee engagement and help share important organizational updates.
  • Monitor social media channels and online feedback, responding appropriately to audience interactions and helping foster positive engagement.
  • Assist with email campaigns and other digital marketing activities, including content development, coordination, and performance support.
  • Contribute to content optimization efforts by applying knowledge of evolving search practices, including SEO and AI-influenced discovery trends.
  • Use sound judgment, organization, and attention to detail to manage multiple deadlines and adjust priorities as business needs change.