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Industrial Magnetics

Marketing Content Specialist

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What they do

A Content Marketing Specialist develops plans and strategies for businesses' content marketing, which involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Leads initiatives to drive traffic, engagement, and leads that deliver sales and customer retention.

$74,712 / year median in Michigan

+9% projected growth

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Job Description

Position Summary:
Responsible for helping define and execute IMI's content marketing strategy, including blog posts, emails, websites/landing pages, press releases, video scripts, newsletters, case studies, surveys, infographics and other marketing content as directed. The ideal candidate will be a well-organized and creative individual with a passion for marketing, strong project coordination skills, exceptional writing abilities, and effective communication skills. In this role, you will collaborate closely with fellow marketing and sales team members, supporting various marketing activities as needed due to our small team size.
Responsibilities include:
Content Creation and Copywriting Internal Communications Trade show and Event Marketing Market Research General Marketing Activities