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Confidential
Marketing & Demand Generation Specialist
Career Insights for Product Marketing Specialist
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Based on Michigan data
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What they do
A Product Marketing Specialist develops marketing plans and strategies for one or more products sold by a business. Shapes and implements product-wide strategies and ensures that they fit in with company-wide messaging. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$57,723 / year median in Michigan
+3% projected growth
Job Description
Job Summary:
The Marketing & Demand Generation Specialist is responsible for supporting and executing marketing initiatives that promote our Company's products, manufacturing capabilities, services and brand. This position will work closely with Sales, Engineering, Operations, and Company Leadership to develop effective marketing materials, digital content, customer communications, and promotional campaigns that support business growth. Company Our Company has been in business for over 100 years and is in the 4th generation of family leadership. Over this time, we have evolved into an industry-leading manufacturer of high-quality, durable material handling conveyor components. Our products are used in a wide range of market segments including Automotive, Industrial, Bakery, and Food Processing facilities around the world. Our long-standing success is built on a commitment to quality, reliability, and customer service which has enabled us to develop meaningful, long-term relationships with our customers, employees, and suppliers. Core Responsibilities The ideal candidate applying for this job is a creative, organized, and detail-oriented professional with strong communication skills and an interest in B2B Manufacturing and Industrial Marketing. The candidate should be comfortable learning technical products and manufacturing processes to translate that information into clear, professional content for customers and prospective customers. The Core Responsibilities involved with this job include the following: 1. Work Closely with Sales Colleagues to Help Grow Their Book of Business. 2. Build a Predictable, Powerful Lead Generation System. 3. Help Turn Our Website into a More Effective Sales Tool. 4. Target Specific Companies for Growth Opportunity Instead of Everyone. 5. Create Effective Marketing Campaigns Including Nurturing Follow up. 6. Create Relevant, Useful Content Truly Needed by Engineers & Buyers. 7. Generate More Revenue from Existing Customers. 8. Maintain & Develop Traditional Marketing Materials & Methods. Required Qualifications- Bachelor's Degree.
- 3 Years' Experience in the Marketing Field.
- Well Experienced in Digital & Traditional Marketing.
- Strong Writing & Verbal Communication Skills
- Strong project management experience.
- Capable of Managing 3rd Party Marketing Relationships (Videos, Brochures, etc.).
- Able to work in Word Press, Salesforce, Adobe Creative Suite, Excel, and Word.