A Content Marketing Specialist develops plans and strategies for businesses' content marketing, which involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Leads initiatives to drive traffic, engagement, and leads that deliver sales and customer retention.
About Us Blu Technology is redefining the water filtration industry with innovative, high-performance solutions. As we continue rapid growth, we're looking for a creative, strategic, and detail-oriented Content Marketing Specialist to join our marketing team. This role is responsible for creating compelling content that educates customers, strengthens our brand, supports product launches, and drives measurable business growth across digital marketing channels.
Job Type:
Full-time, 1st shift Benefits 401(k) Dental insurance Health insurance Paid time off Vision insurance Overview This position requires an exceptional writer with a passion for creating persuasive, customer-focused content that drives engagement and sales. The Content Marketing Specialist will own Blu Technology's written voice across every customer touchpoint, crafting compelling copy for our website, product pages, email campaigns, advertisements, blogs, social media, and sales materials. The ideal candidate understands both the art and science of copywriting—creating content that captures attention, communicates value, and converts customers. This position will work closely with marketing, design, product, and sales teams to bring campaigns and product launches to life. This is a hands-on role for someone who loves writing, thrives in a fast-paced environment, and enjoys turning technical information into clear, engaging marketing content. What You'll Do Own Blu Technology's Brand Voice Write persuasive, conversion-focused copy across every customer touchpoint. Ensure a consistent brand voice across website, email, advertisements, product packaging, dealer communications, and social media. Translate technical product information into customer-friendly messaging that educates and converts. Write High-Converting Marketing Copy Create compelling copy for email campaigns, Meta ads, Google ads, Amazon listings, Shopify product pages, landing pages, blogs, brochures, catalogs, trade show materials, and sales collateral. Develop headlines, CTAs, promotional messaging, product descriptions, and campaign copy that drives engagement and revenue. Support product launches with compelling storytelling and messaging. Website & SEO Content Write and optimize website pages, blogs, buying guides, FAQs, and educational resources. Optimize content for SEO, GEO, and AI-powered search. Conduct keyword research and refresh existing content to improve rankings and conversions. Email & Campaign Marketing Write promotional emails, newsletters, automated customer journeys, abandoned cart emails, product launch campaigns, and seasonal promotions. Collaborate with designers to create visually engaging campaigns with high-performing copy. Content Strategy & Performance Measure content performance using Google Analytics, Shopify, Klaviyo, and SEMrush. Use customer insights and performance data to improve messaging and conversion rates. Identify opportunities to expand content that supports customer education and sales. Qualifications Bachelor's degree in Marketing, Communications, Journalism, English, or related field (or equivalent experience) 3+ years of professional copywriting or content marketing experience Exceptional copywriting portfolio demonstrating website copy, email marketing, advertisements, product pages, blogs, and digital campaigns Proven experience writing high-converting copy for: Email marketing Digital advertisements Product listings Shopify websites Landing pages Blogs Sales collateral Exceptional grammar, editing, proofreading, and storytelling skills Experience with Shopify, Klaviyo, SEMrush, Google Analytics, and AI writing tools Strong understanding of
SEO, GEO, AI
search optimization, and conversion-focused writing Ability to simplify technical information into compelling customer messaging Highly organized with excellent project management skills Collaborative mindset with the ability to manage multiple deadlines Complete an application today at https://www.goblu.us/
Home/Application Pay:
$21.00 - $25.00 per hour
Benefits:
401(k) Dental insurance Health insurance Paid time off Referral program Vision insurance
