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E & E Tech

Content Creator

Career Insights for Content Marketing Specialist

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What they do

A Content Marketing Specialist develops plans and strategies for businesses' content marketing, which involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Leads initiatives to drive traffic, engagement, and leads that deliver sales and customer retention.

$74,712 / year median in Michigan

+9% projected growth

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Job Description

Content Creator E & E Tech Livonia, MI Job Details Full-time $55,000 - $70,000 a year 1 day ago Qualifications Cross-platform strategy LinkedIn Editorial project management Engagement rate tracking Social media engagement tracking YouTube Branding consistency AI tools proficiency Social media graphic design Digital brand management Mid-level Brand representation Video marketing Schedule management Key Performance Indicators Online blogs Product launch marketing campaigns Image content creation TikTok Facebook Marketing analytics Digital marketing asset design projects Promotional video projects Channel management Instagram Content strategy alignment Generative AI Analytics Full Job Description E & E Tech is one of Metro Detroit's leading managed IT service providers. We help small and mid-sized businesses grow by cutting through the complexity of technology by delivering 24/7 infrastructure management, enterprise-grade cybersecurity, cloud solutions, and communications tools that are fast, reliable, and built around what each client actually needs. Based in Livonia, MI, we work with businesses across a wide range of industries. We respond faster, customize deeper, and treat every client like they're our only one. We're a tight-knit, growing team that moves quickly and takes real ownership of the work we do. We're growing, and we need someone who can own our content from ideation to execution. This role sits at the intersection of creative production and strategic marketing: you'll be behind the camera one day and behind the keyboard the next, with your fingerprints on everything from a brand video to a blog post that earns page-one rankings. This isn't an isolated position. You'll collaborate directly with leadership and contribute meaningfully to how our brand sounds, looks, and shows up in the world. If you thrive with creative ownership, love building audiences, and can move fluidly between producing and writing, we want to hear from you. Please incude a strong, diverse portfolio including video, written work, and social that you can walk us through and speak to the strategy behind.
Responsibilities:
Develop and execute a multi-channel content strategy aligned with brand goals and measurable business objectives - Plan, film, and edit short- and long-form video content for Instagram Reels, TikTok, YouTube Shorts, and beyond Manage day-to-day social media accounts — creating, scheduling, publishing, and engaging across Instagram, LinkedIn, Facebook, TikTok, and others Build and maintain an editorial calendar to ensure consistent, on-brand output across all platforms Monitor analytics and KPIs across channels; use performance data to refine strategy Stay ahead of algorithm shifts, platform changes, and content trends Support graphic asset creation for social posts, email headers, and marketing collateral Collaborate on campaigns, product launches, partnerships, and brand moments from concept through distribution Utilize AI to assist with creation of items such as blog posts, and other written content