Conduct in-depth market research and analysis to identify customer preferences, market trends, business opportunities, and industry demands. Analyze market data, customer behavior, and industry reports to support business development strategies, pricing analysis, and operational planning. Assist in preparing monthly reports evaluating marketing KPI performance, campaign effectiveness, conversion rates, and return on investment.
Conduct competitor research and comparative market analyses to identify emerging market opportunities and support strategic decision-making. Analyze campaign performance, online traffic, customer engagement metrics, and market trends to improve future marketing strategies and business operations. Prepare analytical reports and presentations regarding market conditions, customer demand forecasts, and industry developments for management review.