About our company: Advantage Home Care is a leading provider of non-medical home care services, dedicated to empowering individuals with disabilities to live safely, healthily, and independently in the comfort of their homes. With a proud history dating back to 1980, Advantage Home Care has been a trusted partner to Midwestern families for over four decades, delivering high-quality home care services to the neediest population.

Description of the role:

The Direct-to-Consumer (D2C) Marketing Specialist is a key driver of growth at Advantage Home Care, responsible for acquiring new clients and caregivers through direct, community-centered engagement. This field-based role focuses on building trust, increasing brand visibility, and converting relationships into active business. Through grassroots outreach, local networking, and consistent follow-up, the D2C Marketing Specialist ensures our services remain top-of-mind for families and community partners seeking high-quality home care. Main responsibilities you will be assigned to: Serve as a local brand ambassador, actively promoting Advantage Home Care's services in assigned communities. Conduct door-to-door outreach, attend health fairs and local events when approved, and engage with family-selected caregivers (BYOC) and potential clients. Educate families on care options, provide marketing materials, and guide them toward enrollment. Track all leads and activity in CRM or designated tools; meet KPIs including calls, visits, referrals, and conversion rates. Collaborate closely with intake and recruitment teams to ensure seamless hand-offs and client onboarding. Address misconceptions, overcome objections, and personalize outreach using regional knowledge. Assist in identifying and resolving any issue, dissatisfaction, or problem that a client or caregiver may be experiencing. Dedicate 75% of work time to forward-facing, growth-focused activities. Other duties as assigned and deemed appropriate by management. To be successful in this role: 75% in the

Field:

Actively engaging with prospects and community partners most of the week.

Strong Community Presence:

Building trust through consistent, weekly visits in assigned regions.

Lead Conversion:

Generating referrals and turning them into active clients and caregivers.

Organized Follow-Up:

Tracking outreach and staying on top of every lead.

Team Collaboration:

Partnering smoothly with intake and recruitment for follow-through. Preferred qualifications the will help you in this role: Experience in sales, marketing, or community outreach. Strong communication, and interpersonal skills. Self-motivated, goal-driven, and comfortable working independently in the field. Organized with experience using CRM tools and managing follow-up preferred. Knowledge of local community dynamics and grassroots marketing tactics. #

TPC Job Type:

Full-time Pay:

$18.00 per hour

Benefits:

401(k) Dental insurance Health insurance Paid time off Professional development assistance Vision insurance

Education:

High school or equivalent (Required)

Experience:

Customer Service:

1 year (Required)

Marketing :

1 year (Required)

Work Location:

In person