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TC
Tata Consultancy Services Limited
Functional Analyst
Career Insights for Marketing Automation Specialist
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Scorecard
Based on North Carolina data
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What they do
A Marketing Automation Specialist handles day-to-day marketing needs for a company's online advertising and promotional campaigns. Uses social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.
$94,516 / year median in North Carolina
+9% projected growth
Job Description
Must Have Technical/Functional Skills
- Minimum 2-4 years of experience in marketing automation, Martech operations, or CRM execution
- Hands-on experience with Cordial required; Familiarity with other next-generation ESPs is a plus
- Strong understanding of segmentation logic, data integration, SQL-based audience building (Amperity experience a plus)
- Proven ability to support campaign execution, QA, and process documentation within a cross-functional marketing environment
- Detail-oriented, proactive, and comfortable learning new tools and processes quickly in a fast- paced environment
- Strong communication and collaboration skills; Able to translate marketing needs into actional steps with technical and data teams Roles & Responsibilities
- Support the design and documentation of audience segmentation logic by partnering with data teams to define key attributes and dependencies
- Run basic SQL queries in Snowflake to validate audience counts, troubleshoot data issues, and confirm targeting accuracy
- Build and configure modular email templates (Sculpt blocks) and reusable components to support dynamic personalization
- Translate business use cases into structured requirements and workflow documentation for activation
- Assist in building and maintaining journey templates and personalization frameworks for lifecycle programs in partnership with Brand teams (Welcome, Post Purchase, Reactivation, etc.)
- Document processes and contribute to playbooks that improve platform adoption
- Partner with IT and Data teams to validate integrations, triggers, data feeds, and maintain data hygiene
- Apply hands-on experience from prior marketing platform transitions to support process improvements and best practice documentation
TCS Employee Benefits Summary:
Discretionary Annual Incentive.Comprehensive Medical Coverage:
Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.Family Support:
Maternal & Parental Leaves.Insurance Options:
Auto & Home Insurance, Identity Theft Protection.Convenience & Professional Growth:
Commuter Benefits & Certification & Training Reimbursement.Time Off:
Vacation, Time Off, Sick Leave & Holidays.Legal & Financial Assistance:
Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.Salary Range:
100,000 - $110,000 a yearBenefits
- Sick Leave
- 401(k) Plans
- Bonuses/Stipends
- Health Insurance