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Tata Consultancy Services Limited

Functional Analyst

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Job Description

Must Have Technical/Functional Skills
  • Minimum 2-4 years of experience in marketing automation, Martech operations, or CRM execution
  • Hands-on experience with Cordial required; Familiarity with other next-generation ESPs is a plus
  • Strong understanding of segmentation logic, data integration, SQL-based audience building (Amperity experience a plus)
  • Proven ability to support campaign execution, QA, and process documentation within a cross-functional marketing environment
  • Detail-oriented, proactive, and comfortable learning new tools and processes quickly in a fast- paced environment
  • Strong communication and collaboration skills; Able to translate marketing needs into actional steps with technical and data teams Roles & Responsibilities
  • Support the design and documentation of audience segmentation logic by partnering with data teams to define key attributes and dependencies
  • Run basic SQL queries in Snowflake to validate audience counts, troubleshoot data issues, and confirm targeting accuracy
  • Build and configure modular email templates (Sculpt blocks) and reusable components to support dynamic personalization
  • Translate business use cases into structured requirements and workflow documentation for activation
  • Assist in building and maintaining journey templates and personalization frameworks for lifecycle programs in partnership with Brand teams (Welcome, Post Purchase, Reactivation, etc.)
  • Document processes and contribute to playbooks that improve platform adoption
  • Partner with IT and Data teams to validate integrations, triggers, data feeds, and maintain data hygiene
  • Apply hands-on experience from prior marketing platform transitions to support process improvements and best practice documentation
TCS Employee Benefits Summary:
Discretionary Annual Incentive.
Comprehensive Medical Coverage:
Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
Family Support:
Maternal & Parental Leaves.
Insurance Options:
Auto & Home Insurance, Identity Theft Protection.
Convenience & Professional Growth:
Commuter Benefits & Certification & Training Reimbursement.
Time Off:
Vacation, Time Off, Sick Leave & Holidays.
Legal & Financial Assistance:
Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.
Salary Range:
100,000 - $110,000 a year

Benefits

  • Sick Leave
  • 401(k) Plans
  • Bonuses/Stipends
  • Health Insurance