Job Overview We are seeking a dynamic and results-driven Marketing Specialist to join our team. In this role, you will be at the forefront of developing and executing comprehensive B2B marketing strategies that elevate brand visibility, drive engagement, and generate measurable growth. Your expertise in digital marketing tools and techniques will empower you to craft compelling campaigns across multiple channels, optimize performance, and analyze results to continually refine our approach. This position offers an exciting opportunity to make a tangible impact in a fast-paced environment where creativity meets data-driven decision-making. Experience with marketing an industrial brand in a B2B market is required. This is not a consumer marketing role. Responsibilities Develop, implement, and manage integrated digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels. Plan, prepare, and attend tradeshow events attended by the company. Responsible for design, booth selection and layout, graphics, giveaways, and generating and tracking leads for tradeshows. Currently attend 2-3 in the Southeast and 1-2 Nationally each year. Conduct keyword research and utilize SEO tools to enhance website visibility and organic search rankings. Manage paid advertising campaigns, including setup, monitoring, optimization, and reporting to maximize ROI. Create engaging content for websites, blogs, email marketing, and social media that aligns with brand voice and marketing goals. Use web analytics reporting tools like Google Analytics and Google Tag Manager to track campaign performance and user behavior insights. Optimize conversion rates through A/B testing, landing page improvements, and user experience enhancements using tools like Adobe Photoshop, CSS, HTML, and Adobe Creative Suite. Oversee website management using content management systems (CMS) such as WordPress while ensuring website performance through technical proficiency in HTML and website management best practices. Collaborate with cross-functional teams on marketing automation initiatives and e-commerce strategies to streamline workflows and enhance customer engagement. Qualifications Proven experience in digital marketing with a strong understanding of SEM (Search Engine Marketing), SEO (Search Engine Optimization), paid search marketing, and social media marketing strategies. Proficiency with SEO tools, Google Ads (formerly Google AdWords), Facebook Advertising platforms, Google Analytics, Google Tag Manager, and web analytics reporting tools. Skilled in content creation with expertise in graphic design using Adobe Photoshop and Adobe Creative Suite. Technical skills including

CSS, HTML, SQL

for data analysis or website management are highly desirable. Experience managing paid advertising campaigns across multiple channels with a focus on performance marketing metrics. Ability to analyze campaign data effectively using marketing analytics tools to inform decision-making processes. Strong project management skills with the ability to coordinate multiple campaigns simultaneously while maintaining attention to detail. Excellent communication skills for collaborating with team members and presenting insights clearly. Join us as a Marketing Specialist if you're passionate about leveraging cutting-edge digital tools to craft compelling campaigns that captivate audiences and deliver measurable results!

Pay:

$48,000.00 - $58,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Flexible schedule Flexible spending account Health insurance Health savings account Life insurance Paid time off Parental leave Tuition reimbursement Vision insurance Application Question(s): Briefly describe a campaign, website, or other marketing project that you handled end-to-end for a B2B brand and what parts you owned within the project. Ability to

Commute:

Mount Airy, NC 27030 (Required) Willingness to travel: 25% (Required)

Work Location:

In person