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Vetra Mobile

Performance Marketing Specialist (Digital Ads Expert)

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Job Description

Location :
In-Person Employment Type :
Full-Time Department :
Marketing Reports to : Head of Growth / CMO About Us Push Analytics is on a mission to empower businesses with smarter, faster, and more actionable insights. As we scale our reach across industries and platforms, we're looking for a sharp and ambitious Performance Marketing Specialist who thrives on data, creativity, and performance. Role Overview We are seeking a results-driven and analytically minded marketing professional with hands-on experience in managing campaigns across Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Snapchat Ads, and Pinterest Ads . You will play a pivotal role in scaling our paid acquisition efforts by developing, executing, and optimizing campaigns that drive qualified leads and deliver measurable ROI.
Key Responsibilities Campaign Strategy & Execution :
Plan, launch, and optimize paid media campaigns across platforms including Meta (Facebook/Instagram), Google (Search/Display/YouTube), TikTok, LinkedIn, Snapchat, and Pinterest.
Audience Targeting & Segmentation :
Build and refine audiences using first-party and third-party data, platform tools, and CRM integrations.
Creative Collaboration :
Work with designers and content creators to develop high-performing ad creatives, messaging, and landing page experiences.
Analytics & Reporting :
Monitor KPIs, analyze performance, and provide actionable insights using tools like Google Analytics, Meta Business Suite, TikTok Ads Manager, etc.
A/B Testing :
Continuously test ad copy, creatives, bidding strategies, and audience segments to optimize campaign performance.
Budget Management :
Own the allocation and optimization of the paid media budget, maximizing ROI while maintaining efficiency.
Cross-Functional Coordination :
Collaborate with Product, Growth, and Sales teams to align campaigns with broader business objectives.
Stay Ahead of Trends :
Keep up with platform updates, emerging ad formats, and consumer behavior shifts to stay ahead of the curve. Required Skills & Experience 3+ years of hands-on experience managing paid campaigns across at least four of the platforms listed. Proven track record of scaling digital campaigns with positive ROI. Strong analytical skills and proficiency in ad managers, Google Analytics, and spreadsheet tools. Deep understanding of digital marketing funnels, attribution models, and lead generation strategies. Experience with lead gen and performance-driven B2B or B2C campaigns. Excellent written and verbal communication skills. Highly organized, self-motivated, and performance-oriented. Bonus Points Experience in SaaS, analytics, or AI product marketing. Familiarity with tools like HubSpot, Segment, Mixpanel, or Looker. Certifications in Google Ads, Meta Blueprint, or LinkedIn Marketing. What We Offer Competitive salary and bonuses. A collaborative, high-growth environment where your ideas matter. Opportunities for learning, development, and career advancement. Ready to join a fast-growing team transforming the analytics space? with your resume and a few bullet points about a campaign you're proud of.
Pay:
$80,000.00 - $120,000.00 per year
Work Location:
In person

Benefits

  • Bonuses/Stipends