ROLE:

The Digital Growth Marketing Specialist is the core demand-generation engine and digital authority driver for PDi. This hybrid role bridges creative storytelling, search engine evolution (SEO/AEO), and analytical media buying. Join a full-funnel, agile small business marketing team where you will make a strategic impact rather than running a high-volume "content mill". Your objective is to increase brand awareness, to capture high-intent demand, and convert that traffic into qualified sales pipelines. You will write from an authentic, first-person brand perspective that builds immediate credibility with our core decision-makers, including hospital IT directors, nursing executive leadership, and facility managers.

RESPONSIBILITIES

Content Engineering & AEO Strategy Lifecycle Marketing & Nurturing Paid Acquisition & PPC Management

QUALIFICATIONS & EXPERIENCE

3 + years of relevant marketing experience, small business a plus Hubspot CRM experience a plus Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field (or equivalent practical experience) Exceptional ability to conduct research and write authoritatively and authentically Strong portfolio to demonstrate writing skills Strong understanding of search engine demands and optimization Positive attitude, detail oriented with good multitasking and organization ability Collaborative mentality, critical thinker, and problem solving skills Experience in Microsoft Office and basic computer skills Able to withstand moderate amounts of stress and meet deadlines Why PDi? The people at PDi are passionate about what we do every day to improve the patient and customer experience. As a family-owned US manufacturer, we design, build, and service hardware and software system solutions for patient infotainment. We are growing our team to focus on digital B2B marketing in healthcare industry. We do what is right and trust our employees to get their jobs done well. Our culture offers a professional yet friendly workplace with a strong emphasis on work-life balance.

Pay:

$62,000.00 - $72,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Health insurance Life insurance Paid time off Retirement plan Tuition reimbursement Vision insurance

Work Location:

In person