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UK
UNI Kraft Cabinetry
Digital Marketing Specialist
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Based on Oregon data
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What they do
A Digital Marketing Specialist develops digital marketing plans and strategies for businesses, usually through channels that include social media, search engine optimization, and Email. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$81,885 / year median in Oregon
+6% projected growth
Job Description
Digital Marketing Specialist UNI Kraft Cabinetry Tualatin, OR Job Details Part-time | Internship $20 - $25 an hour 21 hours ago Qualifications Website maintenance Website management Display advertising B2C Marketing strategy development Pay-per-click (PPC) advertising Facebook Paid search marketing Video advertising Full Job Description Job Summary We are seeking a dynamic and detail-oriented Digital Marketer. The ideal candidate will develop and execute innovative digital marketing strategies to enhance brand visibility, drive traffic, and increase conversions across various online channels. Responsibilities Develop, implement, and manage comprehensive digital marketing campaigns across platforms including social media, SEM, email marketing, and content marketing. Utilize SEO tools and conduct keyword research to optimize website content and improve organic search rankings. Manage paid advertising campaigns using Google Ads, Facebook Advertising, and Google AdWords to maximize ROI. Create engaging content for websites, blogs, social media, and email campaigns aligned with brand voice and marketing goals. Design visually appealing graphics and multimedia content using Adobe Photoshop, Adobe Creative Suite, and other graphic design tools. Maintain and update content management systems such as WordPress, ensuring website accuracy and performance. Analyze campaign performance using Google Analytics, marketing automation tools, and other analytics platforms to inform strategy adjustments. Implement conversion optimization techniques to improve landing page effectiveness and lead generation efforts. Coordinate with cross-functional teams on B2B marketing initiatives and e-commerce strategies. Stay current with industry trends in digital marketing, SEM, performance marketing, and emerging technologies to continuously improve campaign effectiveness. Skills Proficiency with SEO tools, Google Analytics, Google AdWords, Facebook Advertising, and SEM strategies. Experience with content creation, copywriting, social media management, and graphic design. Familiarity with WordPress or other content management systems. Ability to utilize marketing automation platforms for campaign management. Strong understanding of digital marketing best practices including performance marketing and conversion rate optimization. Effective communication skills for creating compelling content tailored to target audiences in B2B or B2C markets. This position offers an engaging environment where innovative thinking is valued and professional growth is encouraged through continuous learning opportunities in the evolving field of digital marketing.