MARKETING SPECIALIST

Territory:

Central Pennsylvania, West Virginia & Maryland Job Type:

60% remote, 40% on site

BRING THE ENERGY. BUILD THE CONNECTION. MAKE AN IMPACT.

At Grube Inc., we believe great marketing goes beyond promotions and advertising. It's about creating experiences, building relationships, and bringing people together through a shared love of sports, food, and community. As one of the largest Buffalo Wild Wings franchise groups in the country, we are looking for a high-energy, hospitality-focused Marketing Specialist to help bring our brand to life across Central Pennsylvania, West Virginia, and Maryland. This is an opportunity for a motivated, creative, and relationship-driven marketer who thrives in a fast-paced environment, loves sports, and understands that the best marketing starts with making meaningful connections. You won't just be supporting marketing campaigns. You'll be out in the community, building partnerships, creating memorable experiences, and helping our restaurants become the go-to destination for fans, families, teams, and organizations.

THE OPPORTUNITY

As a Marketing Specialist, you will play a key role in driving local restaurant sales, strengthening community relationships, and growing the Buffalo Wild Wings brand throughout your territory. You'll work closely with restaurant leadership, the Grube Inc. marketing team, and local partners to develop and execute marketing initiatives that create excitement, increase traffic, and deliver outstanding guest experiences. From college campuses and high school athletic programs to youth sports organizations and local businesses, you'll help connect Buffalo Wild Wings with the communities we serve.

WHAT YOU'LL DO

Local Marketing & Brand Activation Develop and execute creative local marketing initiatives that drive restaurant traffic, sales, and brand awareness. Bring Buffalo Wild Wings promotions, sports campaigns, and community events to life at the local level. Identify opportunities to connect our restaurants with major sporting events, college athletics, high school sports, and local community activities. Create exciting in-restaurant experiences that turn guests into loyal fans. Community Partnerships & Business Development Build and maintain relationships with athletic departments, coaches, schools, youth sports organizations, local businesses, and community leaders. Identify new partnership opportunities that generate incremental restaurant sales and strengthen community connections. Support collegiate and high school sports partnerships through promotions, fundraising opportunities, team events, and fan engagement. Develop creative ways to bring teams, fans, families, and organizations into our restaurants. Hospitality & Guest Experience Champion a hospitality-first mindset in every interaction. Work alongside restaurant teams to ensure marketing initiatives translate into exceptional guest experiences. Identify opportunities to recognize and reward loyal guests, local teams, and community partners. Help create an environment where guests feel welcomed, valued, and excited to return. Marketing Execution & Collaboration Collaborate with the Grube Inc. marketing team to execute regional and local marketing plans. Support social media content, promotional campaigns, grassroots marketing, and community outreach. Track marketing activities, partnership performance, and sales results to understand what is working and where we can grow. Share successful ideas and best practices across the territory and the broader Grube organization.

WHAT WE'RE LOOKING FOR A

high-energy, self-motivated individual who brings enthusiasm, creativity, and a strong work ethic every day. A genuine passion for hospitality, sports, marketing, and building relationships. A natural connector who enjoys meeting new people, developing partnerships, and representing a brand in the community. A hands-on approach and willingness to be out in the field, visiting restaurants, attending events, and engaging with local partners. Strong communication, organization, and project management skills. The ability to balance multiple priorities in a fast-paced, entrepreneurial environment. A creative mindset with the ability to turn ideas into action and results. Comfort using social media and digital marketing tools to support local initiatives. A willingness to travel throughout Central Pennsylvania, West Virginia, and Maryland. Preferred Qualifications Experience in marketing, hospitality, sports marketing, sales, event management, or community relations. Experience working with athletic departments, schools, sports organizations, or local businesses. A bachelor's degree in marketing, business, sports management, communications, or a related field is preferred, but relevant experience and passion matter.

WHAT SUCCESS LOOKS LIKE

Stronger relationships with local communities, schools, teams, and businesses. Increased restaurant traffic, sales, and guest engagement through local marketing initiatives. New partnerships that create measurable value for our restaurants and community partners. Memorable experiences that bring fans and guests back again and again. A growing network of advocates who see Buffalo Wild Wings as their neighborhood sports destination.

WHY GRUBE INC?

At Grube Inc., we believe in empowering people who bring energy, take initiative, and are passionate about making a difference. You'll have the opportunity to work with a team that values creativity, collaboration, accountability, and results. Your ideas will matter, your relationships will make an impact, and your work will help shape how Buffalo Wild Wings connects with communities across the region. If you love sports, thrive on building relationships, and believe hospitality can turn an ordinary visit into an unforgettable experience, we want to hear from you.

BRING YOUR PASSION. BUILD YOUR COMMUNITY. CREATE SOMETHING GREAT.

Pay:

$55,000.00 - $65,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Flexible schedule Health insurance Paid time off Vision insurance

Work Location:

In person