Robert Half has a client seeking an experienced Digital Marketing / Paid Media Specialist for an ongoing part-time freelance engagement. This individual will be responsible for the hands-on management, optimization, testing, and reporting of paid digital campaigns. Working onsite in Plymouth Meeting, PA is required. The ideal candidate has strong recent experience directly managing Google Ads, paid search, and Performance Max campaigns with meaningful advertising budgets. Paid search expertise is the highest priority, with additional experience across Meta and LinkedIn strongly preferred. This person must be comfortable working directly within advertising platforms rather than operating solely from a strategy or account-management perspective. Responsibilities will include monitoring campaign performance, making day-to-day optimizations, developing testing plans, analyzing results, and translating campaign data into actionable insights and recommendations.

Experience with Looker Studio is preferred, along with strong reporting and analytical capabilities.