Content Marketing Specialist All Points Media - 3.7 Beaverton, OR Job Details Full-time $59,627.35 - $76,787.77 a year 12 hours ago Benefits 401(k) Work from home Qualifications Organic social media growth Website management Teamwork Social media marketing Content editing Social media content Meta Ads Adobe Creative Suite Bachelor's degree Graphic design software Content marketing SEO projects Marketing analytics HTML Copywriting Full Job Description Company Overview All Points Media specializes in creative, custom-fit out-of-home and place-based media solutions that connect brands with targeted audiences in high-impact locations across the United States. With more than 30 years of experience, APM has built a strong reputation in the alternative and out-of-home media space, working with leading agencies and global brands to develop innovative campaigns that reach audiences throughout their daily lives. Our capabilities span strategy, planning, production, installation, and campaign execution, supported by in-house print and installation resources that allow us to deliver integrated, end-to-end solutions. From established media products and nationwide venue networks to custom experiential and place-based programs, we help brands find creative ways to connect with audiences in the real world. Job Overview All Points Media is seeking a Senior Content Marketing Specialist to join our growing marketing team. This is a full-time role based in Beaverton, Oregon, with a hybrid work arrangement that allows for some work from home after the first 30 days of employment. This role is ideal for a versatile marketer and content creator who can move comfortably between strategy and execution. The Senior Content Marketing Specialist will lead the day-to-day management and growth of APM's organic and paid social media presence while developing content that supports brand awareness, lead generation, sales enablement, thought leadership, and broader marketing initiatives across a portfolio of companies. The right candidate will bring strong marketing instincts, excellent writing and communication skills, and hands-on creative capabilities. You should be comfortable developing a content concept, writing compelling copy, designing a campaign asset, editing short-form video, managing a paid social campaign, and reviewing performance data to understand what is working and what should happen next. This person will work closely with marketing leadership, sales, account teams, data and insights, and creative and production resources to identify stories worth telling and turn them into effective content across multiple channels. Key Responsibilities Develop and implement comprehensive content marketing strategies aligned with overall business goals and target audience needs. Own the day-to-day planning, creation, publishing, monitoring, and optimization of organic social media content across relevant platforms. Create, edit, and optimize diverse content formats including blog posts, white papers, social media campaigns, videos, and email newsletters to maximize engagement. Manage website content using Content Management Systems (CMS) such as WordPress; ensure consistent branding and SEO best practices are applied. Utilize tools like Adobe Creative Suite (Photoshop, Illustrator) for graphic design and visual storytelling to enhance content appeal. Conduct keyword research and apply SEO techniques to improve organic search rankings and increase web traffic. Analyze marketing online analytics through platforms like Google Analytics and web analytics reporting tools to assess content performance and inform future strategies. Collaborate cross-functionally with marketing, design, product teams, and external agencies to ensure cohesive messaging across channels. Oversee social media management including scheduling, community engagement, and performance tracking using social media marketing tools. Implement marketing automation workflows to nurture leads and streamline campaign execution. Stay current with digital marketing trends, emerging technologies, and best practices in B2B marketing to continually innovate our approach. Qualifications Proven experience in content marketing, social media marketing, copywriting, storytelling, and content creation within a fast-paced environment. 4+ years experience managing both organic and paid social media, including content planning, publishing, audience engagement, campaign management, optimization, and reporting. Strong proficiency in Adobe Photoshop, Adobe Creative Suite (including video editing), WordPress, HTML/CSS basics, and content management systems. Demonstrated ability to develop effective SEO strategies through keyword research and content optimization techniques. Skilled in web analytics reporting using Google Analytics or similar tools; able to interpret data to improve content performance. Excellent editing skills with a keen eye for detail; capable of producing high-quality written and visual content. Experience managing social media platforms and executing integrated digital campaigns across multiple channels. Knowledge of e-commerce platforms, white papers development, email marketing automation, and video production is highly desirable. Strong collaboration skills with the ability to work effectively across teams in a dynamic environment. Agency experience is a plus. Bachelor's degree in Marketing, Communications or related field preferred; relevant certifications in digital marketing or content strategy are a plus. Join us as a Content Marketing Specialist — Success in this role means building a stronger, more consistent content engine for APM and its portfolio of companies. You'll help us tell better stories about our work, strengthen our presence across social and digital channels, create content that supports both brand and business development goals, and use performance data to continuously improve what we create and how we distribute it. You'll have the opportunity to shape how our brands show up in the market while working across a wide variety of campaigns, industries, clients, and creative challenges.

Pay:

$59,627.35 - $76,787.77 per year

Benefits:

401(k)

Work Location:

Hybrid remote in Beaverton, OR 97005