Serve as key internal data marketing partner for ad agency and direct mail vendors.
Analyze performance across digital and local marketing channels (paid search, social, display, email, partnerships, and community campaigns)
Track and optimize key metrics such as cost per account, application conversion rates, CAC, LTV and campaign ROI
Provide recommendations to the Marketing & Brand Manager on how to improve performance, messaging and budget allocation
Support campaign testing, including audience targeting, messaging variations, and channel mix
Manage audience data, segmentation frameworks, and data flows across systems Integrated Marketing Insights & Synthesis
Bring together data from multiple marketing programs (digital, branch, CRM, and brand campaigns) into a clear, unified performance view
Identify trends, patterns, and opportunities across campaigns to inform strategy and planning
Translate analytics into clear, actionable recommendations for a non-technical marketing audience
Contribute to building a test-and-learn culture within the marketing team Customer & Lifecycle Analytics
Analyze the full customer journey, from awareness and acquisition through onboarding and retention
Support segmentation efforts to identify high-value customer groups within local and regional markets
Provide insights to Sales Enablement Manager to improve cross-sell and product adoption (checking, savings, loans, credit products)
Help optimize marketing efforts to deepen customer relationships and increase lifetime value Reporting & Dashboarding
Develop and maintain regular reporting dashboards tracking campaign and channel performance
Prepare weekly and monthly performance summaries for the Marketing & Brand Manager and leadership
Ensure consistency in KPI definitions and measurement across campaigns and reporting
Forecast performance and support planning for campaigns, promotions, and seasonal demand
Evaluate and recommend enhancements to tools and systems to improve efficiency and scalability Compliance & Data Integrity
Ensure data collection and reporting practices align with banking regulations and privacy requirements
Support proper tracking, tagging, and data accuracy across marketing systems
Partner with internal teams (compliance, IT, vendors) to maintain responsible marketing data usage Bona Fide Occupational Qualifications_____________________________
4-8+ years of experience in marketing analytics, performance marketing, or data analysis in the financial industry or highly-regulated industry
Experience with attribution models, media mix modeling, incrementality testing, or broader marketing effectiveness measurement
Experience working within marketing teams (agency, in-house, or financial services preferred)
Experience working across multiple datasets and systems
High accuracy in reporting, tracking, and analysis
Proficiency with analytics and reporting tools (e.g., Google Analytics, Power BI, Excel, and SQL)
Ability to synthesize data and communicate insights clearly and effectively
Strong organizational and collaboration skills across cross-functional teams
Experience with attribution models, A/B testing, or campaign experimentation
Experience in regional banking, credit unions, or financial services
Familiarity with CRM platforms and marketing automation tools
Understanding of local market dynamics and community-focused marketing
May be eligible for Telecommuting

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