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Digital Marketing Specialist, Affiliate
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Scorecard
Based on Massachusetts data
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What they do
A Digital Marketing Specialist develops digital marketing plans and strategies for businesses, usually through channels that include social media, search engine optimization, and Email. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$85,334 / year median in Massachusetts
+6% projected growth
Job Description
TJX Companies At TJX Companies, every day brings new opportunities for growth, exploration, and achievement. You'll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritizes your development. Whether you're working in our four global Home Offices, Distribution Centers or Retail Stores—TJ Maxx, Marshalls, Homegoods, Homesense, Sierra, Winners, and TK Maxx, you'll find abundant opportunities to learn, thrive, and make an impact. Come join our TJX family—a Fortune 100 company and the world's leading off-price retailer.
•This is a HYBRID role, with a weekly in-person requirement in Framingham, MA. Role Description As the Af filiate D igital Marketing Specialist, you will support the strategy, execution, optimization, and reporting of Affiliate marketing programs across our .com brands . Working closely with internal teams, agency partners, publishers, and creators, you will help drive customer acquisition, engagement, traffic, and revenue while identifying opportunities to improve performance and grow the channel. Key Responsibilities Build Media and Digital Expertise Serve as an A ffiliate expert, providing support on program development, structure, maintenance, and key reporting metrics. Monitor A ffiliate channel trends and the competitive landscape to identify optimization opportunities and cost per acquisi tion strategies that drive campaign performance and growth . Share insights, best practices and recommendations with internal teams t hrough ong oing knowledge sharing and education . Collabora tion and Relationship s Work collaboratively with internal and external partners to ensure programs are executed flawlessly and drive results . Establish relation ships and c ollaborate effectively across internal stakeholder teams (Digital Planning, Bran d Marketing, Measurement, Creative, Site Experience/Merch Planning) to deliver high-quality work. Collaborate with In-House buying team (paid search, paid social , online video ) on cross-channel strategy and execution. Establish strong working relationships with Affiliate agency partners, publishers, and creator partners. Drive Results (Plan, Execute, Measure) Support the Affiliate Marketing Manager and team with strategy development, planning, execution, optimization, and measurement of the Affiliate channel. Act as an Affiliate channel best practice advisor, proactively identifying opportunities and providing P OVs and rec ommendati ons to optimize channel performance . Lead the development of the pro motional o ffer and e - b last content schedule and n ewsletters , and support larger strategies and seasonal project plans. Support the day-to-day progra m executi on , including content development, optimizations , creative /asset nee d s , and invoice and budget management . Develop creative brief s , c ommunicate creative spec ificat ion s and deadlines , and delive r cr eative asset guidelin es and tr afficking information to Brand Marketing and Creative teams . Analyze program performance across publisher, promotional, content, and creator segments to identify growth opportunities. Develop and maintain recurring performance reporting and dashboards highlighting KPIs, trends, insights, and optimization recommendations , while support ing attributi on and broader measurement effor ts.
What We're Looking For:
1 -3 years of experience in Affiliate marketing, digital marketing, media, eCommerce or performance marketing Af filiate channe l execu tion experience is pref erred Related experience with a media agency, vendor or client-side media/marketing General knowledge of media planning (digital eComm erc e channels is a plus) Experience working with digital analytics and reporting platforms (e.g. , Adobe Analytics ) Team player who is collaborative a nd an effective communicator Ability to interpret and analyze data and present it to a variety of stakeholders Results driven, detail oriented, and self-motivated Excellent project management skills Experience with Microsoft Office suite is required, particularly Excel Knowledge or familiarity with the social influencer marketing landscape is a plus Expe rience executing and measuring various forms of digital media is a plus Retail experience is a plus Bachelor's d egree in m arketing, a dvertising, c ommunications or related field Benefits include Associate discount; 401(k) match; medical/dental/vision; HSA; health care FSA; life insurance; short/long-term disability; paid holidays/vacation /sick/bereavement/parental leave; EAP; incentive programs for management; auto/home insurance discounts; tuition reimbursement; scholarship program; adoption/surrogacy assistance; smoking cessation; child care/cell phone discounts; pet/legal insurance; credit union; referral bonuses. All benefits are subject to applicable plan or program terms (including eligibility terms) and may change from time to time. Contact your TJX representative for more information. In addition to our open door policy and supportive work environment, we also strive to provide a competitive salary and benefits package. TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
Address:
550
Cochituate Road Location:
USA Home Office Framingham MA 550 Cochituate Rd This position has a starting salary range of $65,000.00 to $81,200.00 per year. Actual starting pay is determined by a number of factors, including relevant skills, qualifications, and experience.
Benefits
- Paid Time Off (PTO)
- Financial Aid/Assistance
- 401(k) Plans
- Health and Wellness Programs