Job Summary We are seeking an energetic and detail-oriented Digital Marketing Specialist to drive our online presence and amplify our brand reach. In this role, you will develop and execute innovative digital marketing campaigns across multiple channels, leveraging your expertise in SEO, paid advertising, content creation, and analytics. Your efforts will directly contribute to increasing engagement, optimizing conversions, and achieving measurable business growth. This paid position offers an exciting opportunity to work at the forefront of digital marketing strategies within a dynamic environment. Responsibilities Plan, implement, and manage comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels. Conduct keyword research and utilize SEO tools to enhance website visibility and organic search rankings. Optimize campaigns through conversion rate optimization techniques and performance marketing strategies. Manage website content using WordPress and other content management systems, ensuring timely updates and SEO best practices. Design compelling graphics and visual assets using Adobe Photoshop, Adobe Creative Suite, and graphic design principles for ads, social media posts, and landing pages. Analyze web analytics reports with Google Analytics, Google Tag Manager, and other tools to assess campaign performance and inform future strategies. Coordinate email marketing campaigns utilizing marketing automation platforms to nurture leads and engage audiences effectively. Oversee paid search marketing efforts including SEM (Search Engine Marketing) and Google AdWords campaigns for maximum ROI. Manage social media advertising campaigns on platforms like Facebook, Instagram, LinkedIn, ensuring targeted outreach and engagement. Track campaign metrics through web analytics reporting to measure success against KPIs and optimize ongoing efforts. Collaborate with cross-functional teams on website management, content creation, and digital campaign setup to ensure cohesive branding. Experience Proven experience in digital marketing with a strong understanding of SEO tools, paid advertising campaign management, and web analytics reporting. Demonstrated proficiency in Google Ads, Google Analytics, Google Tag Manager, SEM strategies, and performance marketing techniques. Skilled in content creation with a portfolio showcasing graphic design work using Adobe Photoshop or Adobe Creative Suite. Hands-on experience managing social media advertising campaigns across multiple platforms such as Facebook Advertising and LinkedIn Ads. Technical proficiency in website management using WordPress or similar content management systems; familiarity with

HTML, CSS

is a plus. Knowledge of marketing automation tools for email campaigns and lead nurturing processes. Ability to analyze data effectively to inform decision-making and optimize digital marketing efforts for maximum impact. Strong organizational skills with the ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us as a Digital Marketing Specialist where your creativity meets data-driven strategies! Bring your passion for digital innovation to life by crafting compelling campaigns that elevate our brand presence globally—all while working in a collaborative environment dedicated to your growth! Open for remote and hybrid.

Pay:

$22.00 - $25.00 per hour Expected hours: 20.0 per week

Work Location:

Hybrid remote in San Bernardino, CA 92401