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Wilsonville Toyota & Subaru
Digital Marketing Specialist
Entry-Level JobVerifiedNo experience needed
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What they do
A Digital Marketing Specialist develops digital marketing plans and strategies for businesses, usually through channels that include social media, search engine optimization, and Email. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$81,885 / year median in Oregon
+6% projected growth
Job Description
Join the team at Wilsonville Toyota & Subaru , a customer-focused dealership dedicated to providing an exceptional experience both online and in-store. We're looking for a creative Digital Marketing Specialist to help grow our digital presence and connect with customers through engaging, high-quality content. The Digital Marketing Specialist will create content for websites, social media, blogs, landing pages, photos, and videos. This role will also support website management, customer reviews, content compliance, and campaign performance tracking, with a focus on growing organic reach. The ideal candidate has strong writing and communication skills, excellent time management, and a creative mindset. Experience with CMS platforms, basic HTML/CSS, photography, or video is an asset, along with education or experience in marketing, media, journalism, or a related field. This is a hybrid role and will work out of one of our dealership locations 2 days a week. Responsibilities Create and manage organic digital campaigns to drive shopper interest and conversions Create, execute, and measure website updates and conversion optimization Implement email marketing campaigns strong SEO strategies to drive organic reach Work in concert with the marketing and operations teams to achieve dealership performance goals Creatively and responsibly use available tools - including AI - to maximize productivity within the role Work with accuracy and sense of urgency on all tasks to meet project deadlines Ensure all public-facing creative is OEM and government compliant Qualifications Online-accessible portfolio representing recent creative work Proficiency with (and/or ability to adapt quickly to) our toolset: Adobe photo and video editing tools, Wordpress and other CMSs, MS Teams or other collaboration utilities, Office 365, etc. Experience in a detail-oriented and data-driven work environment Valid Oregon driver license