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Pivotal Curve Health
Digital Marketing Specialist
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Job Description
Job Summary We are rapidly growing Healthcare organization seeking a dynamic and innovative Digital Marketing Specialist to elevate our brand presence across digital platforms. Expand online visibility, elevate brand awareness, drive inquiries, increase website traffic and create a digital footprint throughout digital platforms. Responsibilities Develop and implement comprehensive strategies aligned with brand goals across digital platforms. Design brand kit and new company logo. Design and develop, and maintain company website. Create engaging, high-quality content including graphics, videos, photography, and written posts that capture brand voice and appeal to diverse audiences. Manage daily online posts, monitor engagement, and optimize content performance. Conduct research to gather insights on audience sentiment, trending topics, and competitor activity to inform content planning. Analyze social media metrics using analytics tools and platform-specific insights to measure campaign effectiveness and refine strategies. Coordinate media outreach and manage brand reputation online. Execute paid advertising campaigns on digital platforms to boost reach and engagement while monitoring ROI. Maintain consistent branding across all digital channels by applying graphic design skills. Engage with followers through comments, messages, and community interactions to build strong relationships and enhance brand loyalty. Stay updated on the latest digital marketing trends, social media innovations, and platform algorithms to keep strategies fresh and effective. Experience Proven experience in fast paced digital marketing. Strong proficiency in managing digital platforms. Demonstrated ability in graphic design using Adobe Photoshop, Adobe Illustrator, or similar media editing tools. Web Design experience. Experience in video editing for social media content using software like Adobe Premiere Pro or similar applications. Knowledge of SEO best practices, keyword research, web analytics, and marketing online analytics. Familiarity with running targeted advertising campaigns. Ability to analyze data for performance insights and strategic adjustments. Excellent written communication skills with an eye for proofreading and content writing accuracy. Strong relationship management skills to engage audiences effectively across multiple channels.