Email Marketing Specialist

Description Email Marketing Specialist (Contract)

Location:

Nashville, TN (Hybrid)

Term:

3-Month Contract The Opportunity We are seeking a results-oriented Email Marketing Specialist for a fast-paced, 3-month contract role based in Nashville. In this hybrid position, you will own the end-to-end execution of email campaigns, from lifecycle strategy and audience segmentation to deployment and performance analysis. This is a critical role designed to support our marketing team during a high-volume period, ensuring our digital communications remain engaging, on-brand, and data-driven. Key Responsibilities +

Campaign Execution:

Build, test, and deploy high-volume email campaigns and automated "drip" sequences (e.g., welcome series, nurture funnels, and re-engagement). +

Audience Management:

Manage list hygiene and build sophisticated audience segments based on user behavior, CRM data, and lifecycle stages. +

Design & Content:

Use HTML/CSS or drag-and-drop editors to ensure responsive design across all devices. Collaborate with creative teams to align messaging with brand voice. +

A/B Testing & Optimization:

Conduct continuous testing on subject lines, CTAs, and layout variations to drive higher open and click-through rates. +

Analytics & Reporting:

Track key performance indicators (KPIs) and provide actionable insights to stakeholders to improve future campaign performance. +

Compliance:

Ensure all email deployments adhere to CAN-SPAM, GDPR, and deliverability best practices. Requirements Qualifications +

Experience:

2-4+ years of hands-on experience in email marketing or marketing automation. +

Technical Proficiency:

Mastery of major ESPs (e.g., Salesforce Marketing Cloud, HubSpot, Klaviyo, or Mailchimp). +

Technical Skills:

Functional knowledge of

HTML/CSS

for email and familiarity with cross-client testing tools (e.g., Litmus or Email on Acid). +

Analytical Mindset:

Comfortable interpreting data and using Google Analytics or internal CRM dashboards to measure success. +

Project Management:

Proven ability to manage multiple projects under tight deadlines; experience with tools like Asana or Workfront is a plus. +

Location:

Must be local to the Nashville area to accommodate the hybrid schedule. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .