Marketing Content Operations Specialist - NIPR at NAIC Marketing Content Operations Specialist - NIPR at NAIC in Kansas City, Missouri Posted in 4 days ago.

Job Description:

Job Description:

The National Insurance Producer Registry (NIPR), an affiliate of the National Association of Insurance Commissioners (NAIC), is seeking a dedicated individual for the role of Marketing Content Operations Specialist. This is an exciting opportunity for someone who enjoys working in a stable organization that supports the public good and makes a difference every day. NIPR is a not-for-profit technology company that provides cost-effective, streamlined, and uniform licensing data and compliance services for insurance professionals. Together with the NAIC and the insurance industry, NIPR protects and serves insurance consumers. We are a licensing and compliance resource for insurance professionals, providing expertise, agile technical solutions, innovative tools, and data to support the changing needs of state regulators and the insurance industry. NIPR is based in Kansas City, Missouri. This is a full-time position which will allow a person to work remotely within the United States or hybrid in NIPR's physical office space in Kansas City, MO. The Marketing Content Operations Specialist is responsible for developing, executing, and optimizing digital marketing campaigns that educate, drive brand awareness, and engage audiences. This role reports to the Senior Manager, Marketing Operations and involves building content for multi-channel digital initiatives-including web, email, search, and social-and using data-driven insights to improve performance. The ideal candidate combines strategic thinking, analytical rigor, and hands-on execution.

Key Responsibilities:

Digital Strategy & Campaign Execution Develop and execute digital marketing strategies aligned with organizational and business objectives Optimize campaigns across the website, email, search, and social channels Support integrated campaigns and product launches with targeted content assets Content & Digital Experience Maintain marketing calendar and contribute to digital content strategy for landing pages, email campaigns, events, blogs, webinars and other promotional assets Partner with UX and product teams to improve customer journeys, reduce friction, and strengthen conversion paths across digital touchpoints Develop external-facing and sales enablement resources, including presentations, sell sheets, case studies, newsletters, and other supporting materials Analytics, Insights & Optimization Analyze campaign performance, track KPIs, report results, and recommend optimizations Combine data from web, email, paid media, and CRM platforms into customer insights that inform segmentation, targeting, and journey optimization Stay current on digital marketing trends, tools, privacy and accessibility standards, and platform updates Cross-Functional Collaboration & Education Collaborate with communications, product, UX, sales, state regulatory, government affairs, vendors, and other partners to ensure consistent messaging and execution Create industry-specific educational content that translates regulatory changes into clear adoption guidance and value for audiences

Minimum Education and Experience:

Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience 5+ years of digital marketing experience, preferably in insurance or another regulated industry Experience managing multi-channel campaigns across web, email, search, social, CMS, CRM, and digital advertising platforms Hands-on experience with marketing analytics, reporting, tag management, and tools such as Canva, Contentstack, HubSpot, Salesforce, Tealium iQ, and Google Analytics Experience supporting product launches, stakeholder communications, customer readiness, and data-driven optimization recommendations

Preferred Experience:

Knowledge of SEO best practices, digital optimization, and performance reporting Advanced Microsoft skills Strong collaboration, adaptability, and attention to detail

Skills and Competencies:

Strong written, verbal, analytical, and project management skills, with the ability to translate complex information into effective educational content Ability to manage multiple priorities and collaborate effectively across cross-functional teams

Travel:

Must be willing to travel occasionally for team meetings and in-person organizational events.

Compensation:

Offer range of $105,000-$125,000, commensurate with experience and education.

Sponsorship:

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Why Work at NIPR? Remote work schedule 37.5-hour work week Tuition reimbursement Referral bonuses Choice of insurance plans Vacation buy-back Adoption assistance Parental leave Employee recognition programs Days off for community service Student loan repayment program Interested in learning more about the amazing benefits NIPR offers? Please visit NIPR Jobs for more information. NIPR is proud to be an Equal Opportunity Employer Applicants for all positions are considered without regard to age, race, creed, color, religion, sex, sexual orientation, gender identity or expression, national origin or ancestry, marital status, pregnancy, genetic information, military or veteran status, disability, or any other basis protected by applicable law.