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J.C. & S.M. INC

MarTech Specialist

Career Insights for Digital Marketing Specialist

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What they do

A Digital Marketing Specialist develops digital marketing plans and strategies for businesses, usually through channels that include social media, search engine optimization, and Email. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.

$81,080 / year median in California

+5% projected growth

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Job Description

I am an established professional taking my business to the next level through live video broadcasts, Zoom masterclasses, and digital marketing. I am looking for a patient, skilled local MarTech (Marketing Technology) coach for hands-on training sessions. This is a "Done-With-You" teaching role— walk us step-by-step through operating StreamYard, Zoom, social media tools, ManyChat, and basic website/SEO settings.
CORE MARTECH SKILLS REQUIRED
(Must Have Hands-On Mastery):
Social Media & Automation Stack:
Proven ability to configure Meta Business Suite, connect Instagram/Facebook accounts, and build automated DM workflows in ManyChat.
Web & Lead Capture Basics:
Working knowledge of website structures, basic on-page SEO settings, and connecting lead capture/email forms to streaming tools.
QUALIFICATIONS
Relevant Experience:
At least 3 years of hands-on experience working with marketing technology (MarTech) stacks, live streaming tools, Meta Business Suite/ManyChat, basic website setup/SEO, or coaching/tutoring others in digital media.
Live Streaming & Zoom Proficiency:
Hands-on experience setting up and operating StreamYard , Zoom , or similar broadcast software (camera, microphone, and audio settings).
Basic Website & SEO Understanding:
Knowledge of how websites operate, basic on-page SEO settings, and how to connect email/lead capture forms.
Social Media Platform Integration:
Familiarity with linking social media channels (Facebook, Instagram, YouTube, X, ManyChat etc.) to streaming platforms and third-party tools.
Note:
This is a role for an experienced tech/media specialist. Please do not apply if you are still learning these platforms yourself.
KEY DUTIES & RESPONSIBILITIES
Social Platform Connections:
Help connect and sync my Facebook Page, Instagram Professional, X (Twitter), and YouTube with live streaming tools for cross-platform publishing.
Meta Business Suite & ManyChat Setup:
Walk us through connecting Meta Business Suite with ManyChat for automated DM responses, comment triggers, and lead capture workflows. .
Pay:
$25.00 - $35.00 per hour Expected hours: 3.0 - 5.0 per week
Work Location:
Hybrid remote in Orange, CA 92868