Google Business Profile & Local Search Location :

Rossville, IN; hybrid or remote with frequent on-site

Department :

Marketing Reports To:

VP of Marketing Works Closely With:

Technology/automation team (infrastructure), GBP content and build team (execution), reputation lead, operations (new locations)

Job Summary:

Acculevel's Google Business Profile (GBP) program is the company's primary organic growth engine: 144 verified storefront profiles across 19 states, growing toward 200+, generating leads at a fraction of the cost of paid channels. The GBP Program Manager owns this program end to end: the growth roadmap, portfolio health, ranking visibility, compliant review growth, and the reporting that puts GBP performance on the executive dashboard. The role directs existing execution resources (photo/posting workflows, new-profile builds) and partners with the in-house technology team, which owns the automation and infrastructure layer.

This is a build-and-defend mandate:

scale the portfolio while protecting the asset's integrity, documentation, and measurability to an institutional standard.

Key Responsibilities:

Program ownership & growth Own the roadmap from 144 to 200+ verified profiles: market selection input, launch sequencing, and the marketing workstream for every new location and relocation Direct day-to-day GBP execution (posting/photo coverage and new-profile builds), setting standards, cadence, and quality control for the resources doing that work Partner with the technology team on the automation layer: define requirements, monitor output quality, and prioritize automation gaps; extend the systems, don't work around them Portfolio health & defense Own profile strength across the portfolio with a live status view; drive every location to green and keep it there Own listing defense at scale: public suggested-edit monitoring and reversal, duplicate cleanup, suspension prevention and reinstatement, and NAP consistency across listings and citations Run the quarterly competitor co-location review; own detection and escalation of anomalous activity against the portfolio, including coordinated negative-review patterns Ranking visibility & measurement Own SoLV performance by market in

AccuRank:

targets, diagnosis, and remediation plans for declining markets Own GBP program measurement: cost per lead, lead attribution methodology, and monthly executive reporting, documented clearly enough that a third party could audit it Maintain written documentation of program methodology: how profiles are built and verified, how reviews are solicited, and how leads are attributed Reviews & reputation (GBP scope) Own a documented, policy-compliant review generation program across all locations: no incentivized or gated reviews; every solicitation method written down and auditable, including any third-party tools Own Google review response standards and SLAs; coordinate with the internal reputation lead on cross-platform response and escalations

Qualifications:

4-7 years in local search / digital marketing, including 2+ years owning a multi-location GBP or local SEO program at meaningful scale (50+ locations strongly preferred) Track record of growing a listings portfolio: verification at scale, launch playbooks, and defense against suspensions and public edits Strong analytical and reporting skills: comfortable defining attribution methodology, building executive-level reporting, and defending the numbers Experience directing execution resources (in-house or agency) and partnering with technical/automation teams; you write requirements, not just tickets Deep familiarity with rank-tracking and local SEO tooling (AccuRank-style SoLV tracking,Local Falcon, BrightLocal, or similar) Demonstrated commitment to platform-compliant review practices and clean documentation

Preferred:

Home services, franchise, or other multi-state consumer services background; experience preparing marketing data and documentation to an audit-ready standard; Google Places API familiarity.

Benefits:

401(k) Dental insurance Paid time off Vision insurance

Work Location:

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