Search Marketing Specialist PHOS Creative Gainesville, FL Job Details Full-time $50,000 - $65,000 a year 6 hours ago Benefits Paid parental leave 401(k) 3% Match Health insurance Dental insurance Paid time off Parental leave Vision insurance 401(k) matching Gym membership Professional development assistance Flexible schedule Life insurance Qualifications Bachelor of Science Writing skills Content writing Bachelor's degree Pay-per-click (PPC) advertising Data-driven problem-solving Communications Business Administration Marketing analytics Paid search marketing Search engine marketing (SEM) strategy development Full Job Description Job Overview The Search Marketing Specialist finds great joy in identifying trends in data, drawing informed conclusions, and creating search marketing strategies that move clients closer to their goals. They are well-researched, data-driven specialists who love reading about anything related to Google and other search engines. The ideal candidate will enjoy collaborating with other team members to bring campaigns to life. They will work closely with the Digital Campaign Specialist team to support a multi-channel digital strategy for clients. The primary areas of responsibility for this role are search engine optimization (SEO) and pay-per-click (PPC) advertising. This candidate should be well-versed in Google Analytics, Google Search Console, Google Ads, Semrush (or a similar tool), and Google Tag Manager. Their proficiency in these tools helps to advise clients on which ones to use, how to leverage them best, and when to make adjustments. The ideal candidate is someone who consumes content around these tools regularly and is always up to date on the latest updates, best practices, and changes in the industry. Roles & Responsibilities Craft target keyword strategies based on clients' industries and offerings. Audit clients' websites for SEO improvements and opportunities. Create or collaborate with a content marketer to produce high-quality, user-focused content that aligns with keyword strategy and addresses searcher intent. Collaborate with the development team to improve website usability, user experience, and conversion paths. Incorporate keyword research and competitor analysis to justify budget allocations and maximize ROI. Implement, monitor, and adjust pay-per-click campaigns. Analyze landing page performance and recommend optimizations to improve ad relevance, quality score, and conversion rates. Develop strategies for remarketing and retargeting campaigns to re-engage users who have previously interacted with the website or ads. Communicate with clients on a regular basis. Run competitor analysis reports. Emphasize the importance of accurate NAP (Name, Address, Phone Number) information across all platforms and listings for local SEO. Develop targeted SEO strategies for specific geographic locations, including optimizing local keywords, creating location-based content, and managing local citations. Apply technical SEO fixes to improve organic search rankings. Deliver reporting dashboards and presentations on a monthly, quarterly, and annual basis. Highlight key performance indicators (KPIs) relevant to each client's objectives. Coordinate with other marketers for supporting strategies (social media, email, and content marketing) to ensure a cohesive and integrated approach to digital marketing efforts. Continually stay up to date with industry trends and best practices and share findings with the rest of the team. Take ownership of long-term projects and initiatives aimed at agency growth, process improvement, and innovation in digital marketing practices. Requirements Relevant BA/BS degree in Marketing, Business Administration, Communications, or a related degree. 2+ years of hands-on SEO/PPC experience Understanding of content writing/planning for SEO strategies. Experience with Google Ads. Experience with Google Analytics 4 (GA4).

Bonus points:

Fluency in using and managing WordPress, Bing advertising, Inbound Marketing Certification from HubSpot, content writing experience, technical SEO functions, or proficiency in

Google's Looker Studio Pay:

$50,000.00 - $65,000.00 per year

Benefits:

401(k) 3% Match Dental insurance Flexible schedule Gym membership Health insurance Life insurance Paid parental leave Paid time off Parental leave Professional development assistance Vision insurance

Work Location:

Hybrid remote in Gainesville, FL 32607