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Quest Diagnostics

Senior Marketing Specialist - SFMC

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What they do

A Marketing Specialist develops marketing plans and strategies for businesses. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.

$68,564 / year median in the U.S.

+2% projected growth

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Job Description

Senior Marketing Specialist - SFMC Category CorporateLocation Secaucus, New JerseyJob function Sales & MarketingJob family MarketingShift DayEmployee type Regular Full-TimeWork mode RemoteJob DescriptionWe Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It's about providing clarity and hope.

The Senior Marketing Manager is responsible for coordination and hands-on development of SFMC Marketing transactional, lifecycle, and promotional marketing campaigns to support business goals in customer acquisition, loyalty, and retention. The Senior Marketing Manager is also responsible for SFMC design and development of AMPscript, SSJS, SQL, APIs, Automation, Journeys, personalized email templates, data driven proficiency, SMS and CloudPagesThis is a remote opportunity.
Responsibilities:
Duties include SFMC Development & Technical Implementation to support Consumer Marketing campaigns that are recurring and/or ad/hoc email sends.

Special projects that require analytical abilities include data driven decision making and troubleshooting and root cause analysis of the issues.

Review and update documentation for any features implemented in SFMC and conduct peer reviews with the entire teamLeverage out-of-the-box report as well as building custom new reports using SFMC cloud pages
Qualifications:
Minimum of 9-10 years of SFMC hands-on experience is required, including strong API, SQL, Ampscript, building personalized email templates, strong data driven experience and Automation experience is mandatory. Preferred work experience: Data Cloud, Einstein AI and CRM experience. Specific tools required include SFMC, Jira, Confluence, SQL tools, Scripting (java scripting/amp scripting/SSJS) and data analytics and visualization tools Level of competency: Intermediate or Advanced. Bachelor's Degree Required 63595 Quest Diagnostics honors our service members and encourages veterans to apply. While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume.
Equal Opportunity Employer:
Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.