Minimum:

USD $93,100.00/Yr.

Maximum:

USD $121,000.00/Yr.

Market Type:

Hybrid

Sr. Lead, Shopper-Consumer Insights - Hybrid

The Sr. Lead, Shopper-Consumer Insights serves as a strategic thought partner, leading high-impact initiatives that shape brand, category, and channel strategies for a local Big Box retailer. This role is responsible for integrating advanced analytics, behavioral insights, and market trends to uncover growth opportunities. The Sr Lead may lead complex research programs and collaborate with senior stakeholders to embed shopper-centric thinking into business planning and execution.

The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers with access to the best products available in the marketplace today.

Join a growing organization where insights, strategy, and revenue growth intersect.

What We Offer

Competitive base salary with performance incentives

Full?

Time Benefits (Medical, Dental, Vision, Life)

401(k) with company match

Training and Career Development

Generous Paid Time?

Off

Responsibilities

Data management and analysis

Leverages and transform complex data sets, some of which are from proprietary retailer platforms (ex. Greenfield) into compelling and easy-to-understand visualizations and narratives

Integrate scan, point-of-sales, panel, customer sentiment, and geodemographic data with shopper data to create a comprehensive solution

Expert in insights best practices with the ability to identify evolving needs and actively develop solutions

Work independently to solve complex problems

Proactively applies experience and problem-solving skills to address complex business challenges and deliver solutions, enhancing the quality of deliverables across the team Viewed as a go-to resource with a specialty within a tool, system, or process

Client and customer engagement

Manages multiple internal team projects and deliverables

Directly manages a varying number of clients with mostly complex and strategic categories, relationships, and business requests and oversees a significant direct client portfolio

Cultivates and maintains high-level relationships with client partners, internal cross-functional teams and key stakeholders acting as a trusted advisor

Engages in the ongoing business planning process for each assigned client, focusing on shopper-based strategies and initiatives

Ensures that strategies and deliverables are aligned with clients' goals and expectations

Participate in regular touchpoint meetings with the retailer to share shopper trends and opportunities

Actively identifies opportunities for upselling and cross-selling

Presentation development and delivery

Creates insight-driven presentations with actionable tactics and strategies

Uses secondary data sources to find answers and develop presentation depth

Develops creative presentations focused on storytelling, flow, visualizations, headlines, and branding guidelines

Associate development:

Proactively conducts secondary research to find answers and share solutions with clients and peers

Actively participates in team building and best practice sharing to increase team effectiveness

Serves as a reliable and consistent resource for mentoring peers and sharing expertise to foster team development

Qualifications

Bachelor's degree

8 -10+ years' experience in shopper insights, consumer insights, marketing performance analytics, experiential analytics, or related CPG insights fields

Category management is a plus

Experience working within retailer systems and datasets

Strong understanding of:

Syndicated data

Shopper loyalty data, Greenfield

Shopper, category, and market insights

Proven ability to:

Translate insights into commercial opportunity

Strategic, entrepreneurial mindset

Strong CPG and retail experience

Proven analytical skills with the ability to interpret data, solve problems, and translate into action-oriented recommendations

Proficiency developing brand and category growth plans and initiatives based on shopper and category trends

Ability to lead a client through a customer-driven, shopper-based strategic planning and reporting against plan

Demonstrated consulting and influence skills with retailers, clients, and peers

Incorporates all available data sources including point-of-sale, scan, panel, shopper, and demographic data into a comprehensive solution

Complete understanding and application of principles and practices of category management including assortment, pricing, promotion, shelving, and shopper insights

Demonstrated ability to mentor and coach other associates and serve as a best practice resource

Advanced proficiency in spreadsheet, document, and presentation software

Job Will Remain Open Until Filled