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University of Tennessee Health Science Center College of Medicine

Marketing Strategist-Communication and Marketing

Pay: Not specified

Posted: 5 weeks ago

Location: Memphis, TN (Onsite)

Last Updated: 1 week ago

Hours: Full-Time

Expires: 10/4/2026

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What they do

A Marketing Communications Specialist describes and promotes an organization and its products including graphics, product collateral, logos, or other promotional products. Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development and drives creative development processes. Works with outside vendors/agencies for design and execution of advertising campaigns, trade show exhibitions, mail campaigns, and seminars.

$73,424 / year median in Tennessee

+4% projected growth

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Job Description

Market Range:

12 JOB

SUMMARY/ESSENTIAL JOB FUNCTIONS

Under the director of the Vice Chancellor for Communications and Marketing this position is responsible for creating, coordinating and implementing marketing strategies for the UT Health Sciences campuses. This marketing work will primarily be centered around student enrollment and image management of the institution.

MINIMUM REQUIREMENTS

EDUCATION:

Bachelor's Degree. (TRANSCRIPT

REQUIRED

)

EXPERIENCE

Four (4) years of experience in Marketing, preferably in Higher Education ; OR Master's Degree and two (2) years of experience.

KNOWLEDGE, SKILLS, AND ABILITIES

Knowledge of strategic marketing strategies and tactics in enrollment marketing.
Ability to plan, organize, facilitate and implement multiple projects simultaneously.
Strong oral and written skills
Comprehensive understanding of public media
Team player and ability to work collaboratively with others
Understanding of digital marketing success measures such as Google Analytics
Ability to work in Microsoft, Adobe, Excel and relevant software.

WORK SCHEDULE

This position may frequently be required to work weekends and evenings. May require occasional overnight travel Works collaboratively within a cross-functional team environment to execute integrated marketing plans designed to drive institutional enrollment goals. Supports institutionally strategic new academic program launches and raise visibility and awareness of UT Health Sciences. Works closely with campus constituents, including key internal stakeholders, to ensure that their respective areas are appropriately considered within a comprehensive marketing strategy. Participates in developing and executing communication plans that effectively target a variety of audiences with differentiated messages across multiple channels. Assists in identifying metrics to determine the effectiveness of marketing efforts, prepare marketing reports and analyses. Serves as an enrollment brand ambassador ensuring that all projects maintain consistent messaging, voice, and visuals. Coordinates development of marketing materials in a variety of media and venues. Participate in strategy setting for digital marketing and content development efforts and contribute to the creative direction of website marketing. Keep abreast of industry dynamics, trends, and opportunities by networking and being proactive about seeking our best practices in higher education marketing techniques and strategies. Perform other duties as required.