Digital Marketing Lead

Digital Marketing Lead

KOMPAN - 3.2

Austin, TX Job Details 5 hours ago Benefits Disability insurance Health insurance Dental insurance Paid time off Vision insurance 401(k) matching Qualifications LinkedIn Website management Bachelor's degree in communications Marketing Bachelor's degree in business Email marketing campaigns Lead generation Mid-level Microsoft Dynamics 365 SEM campaigns Marketing strategy development 3 years Bachelor's degree in marketing Social media platforms Key Performance Indicators Salesforce Cloud Analysis skills Project management Bachelor's degree Team management Sales pipeline Demand generation marketing Revenue target achievement Conversion optimization Organizational skills Communications Marketing analytics Data analytics tools Digital marketing performance monitoring Cross-functional collaboration Business Communication skills Stakeholder relationship building Stakeholder management Full Job Description Join KOMPAN North America as our Digital Marketing Lead and take ownership of digital demand generation across the market. In this role, you will drive high‑quality lead generation, enable sales, and directly support pipeline growth and revenue targets through data‑driven digital marketing. You'll ensure KOMPAN's digital ecosystem - paid, owned, and earned - works seamlessly to attract, convert, and nurture B2B prospects across North America. At KOMPAN, your work contributes to something bigger: creating happier and healthier communities through world‑class outdoor play and fitness solutions. Drive B2B Demand Generation. Power the Sales Pipeline. Create Impact at Scale. As Digital Marketing Lead, you are responsible for planning, executing, and optimizing digital marketing across all key channels with lead generation as the primary KPI. You will align closely with sales leadership to ensure campaigns support core markets, priority segments, and revenue goals. You will lead digital strategy for North America and collaborate closely with Global Marketing and Group functions.

Your key responsibilities include:

Develop and implement B2B digital marketing strategies in collaboration with KOMPAN North America and Group Marketing teams to support sales and business goals. Lead and execute demand generation initiatives across digital channels, including SEO, SEM, social media, email marketing, webinars, and related campaign types, with lead generation as the primary KPI. Lead account-based marketing (ABM) initiatives to engage high-value prospects and existing clients. Collaborate with the Director of Marketing, sales leaders, and sales teams to align digital marketing efforts with pipeline goals and revenue targets. Lead and optimize marketing automation platforms (e.g., Dynamics 365) to optimize lead nurturing and scoring. Oversee website content, landing pages, and conversion optimization tailored for B2B audiences Monitor and analyze campaign performance using analytics tools, providing actionable insights to stakeholders. Stay current with B2B marketing trends, technologies, and competitive landscape. A Digital Marketer Experienced in B2B Lead Generation We imagine that you bring: Bachelor's degree in Marketing, Business, Communications, or related field. 3+ years of experience managing a B2B digital marketing team or agency accounts with proven success in lead generation. Strong knowledge of digital marketing strategies and marketing automation tools. Experience with SEM (Google, Bing), SEO/AEO, and Social Media Marketing (LinkedIn, Meta). Excellent analytical skills with proficiency in tools like Google Analytics and Dynamics 365/Salesforce. Strong project management and organizational skills. Exceptional communication and stakeholder management abilities. Perks and Benefits Comprehensive medical, vision, and dental plans. Employer-paid life and disability insurance. 401(k) retirement plan with company match. Competitive PTO and robust holiday schedule. A fun, energetic team that values creativity and hustle. KOMPAN - Who are we? KOMPAN is a global leader in outdoor play and fitness solutions. We design, produce, and install over 1,000 playgrounds and fitness areas every month across 94 countries. Our HQ is based in Odense, Denmark, with manufacturing site in Czech Republic and sales offices worldwide. Read more What's our culture like? We combine professionalism with playfulness. Our teams work across functions and cultures, valuing diversity, creativity, and results. Why should you work with us? At KOMPAN we make a real impact - creating healthier, happier communities through play and movement and have done this since 1970. You'll grow your career while changing lives worldwide. This is a very strong purpose to be part of. How to apply? Please apply via our website. We review applications on an ongoing basis, and you can expect to hear from us once we have selected candidates to proceed to a first interview. You will, of course, hear from us regardless of whether you proceed in the process or not. Here's a good tip! If you don't see an open position that matches your competencies and interests, we encourage you to connect with us. Once registered, your profile will automatically be matched with future openings and you'll receive an invitation to apply when a good match is found. We regularly post new job openings on our website. If you're interested in other opportunities with us, be sure to check back often. Let's Play! KOMPAN is an Equal Employment Opportunity and Affirmative Action Employer. We do not discriminate based upon race, religion, color, national origin, gender, age, veteran status, or any other basis covered by appropriate law. We celebrate diversity and are committed to creating an inclusive environment for all our employees. All employment is based on qualifications, merit, and business needs.