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TIAA
Client Marketing CW
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What they do
A Marketing Consultant either independently or for a consulting firm, provides marketing expertise to client businesses.
$87,208 / year median in Texas
+1% projected growth
Job Description
This is a Non-Employee Contingent Worker Role providing services for TIAA's family of companies and will be employed by TIAA's preferred 3rd Party Supplier. As a Non-Employee CW, perform a variety of moderately complex business planning, support, and project-related duties. Demonstrates an exceptional standard of quality and holds themselves accountable to achieving excellent results. This role will sit onsite, likely in a hybrid capacity, at the location(s) listed in this posting. The anticipated term of this engagement will be 11 months. This term could be extended based on company business needs. Client Marketing This Client Marketing role supports the execution of strategic initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute campaign deliverables that deliver high-quality leads to the sales organization. Key Responsibilities and Duties Assists in the execution of Go-To-Market plan deliverables, including defining requirements, coordinating timelines, removing roadblocks, managing compliance and legal review processes, and facilitating the hand-off between teams for execution. Establishes and maintains strong working relationships and collaboration with sales organization and business partners. Contributes to journey mapping for their respective audience segmentation - including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs. Assists with campaign execution in partnership with functional marketing team members. Understands departmental measurements and KPIs based on overall business goals. Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing. Educational Requirements University (Degree) Preferred Work Experience 3+ Years Required; 5+