Marketing Strategist

Marketing StrategistLocation:

Irving, TX 75062 (Onsite 5 days/week)

Duration:

3 month contract to hireWe are seeking a Marketing Strategist to join our team on a contract-to-hire basis. This role is fully onsite in Irving and will play a key role in driving brand awareness, supporting sales through channel partners, and optimizing go-to-market strategy. The ideal candidate brings a strong mix of analytical thinking and creative execution, along with experience in B2B environments.

Key Responsibilities:

Plan and execute trade show participation and customer-facing events to promote products and build relationshipsDevelop and implement marketing strategies aligned with company goals, target audiences, and market trendsConduct competitive analysis, market research, and customer segmentation to inform strategyDesign and manage integrated marketing campaigns across digital, print, events, and trade channelsOversee email marketing, SEO/SEM, and content strategies to drive lead generation and retentionEnsure consistent brand messaging across all marketing channelsPartner with sales teams to create tools and materials that support lead nurturing and conversionAnalyze campaign performance and optimize based on ROI and sales impactManage digital presence including website performance, social media, PPC, and marketing automation platformsImplement and manage tracking tools such as Google Analytics and Looker Studio to measure KPIsAttend trade shows, open houses, trainings, and other customer-facing events