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Texas Tech University

Marketing Operations Specialist

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What they do

A Marketing Operations Specialist works with a business' marketing team to increase marketing efficiency and organizational agility. Helps to adapt marketing efforts, quickly and successfully, in response to changing customer behavior, market conditions and business direction. Serves as a liaison between marketing and operations teams.

$71,584 / year median in Texas

+18% projected growth

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Job Description

The Marketing Operations Specialist has a high level of technical knowledge and experience in one or more IT-related areas for the organization. This position's scope of responsibility includes providing technical support and assistance to departments, faculty, staff, and students with the use of software applications, customized applications, systems support, and websites, etc. This position assists the Lead Marketing Operations Strategist in the implementation and effective utilization of marketing technology platforms to support operational goals. This position uses operational knowledge to help enhance business effectiveness, follow workflows and contribute to strategic communications outcomes.