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Battista Academy
Growth Marketing Specialist (GoHighLevel, Meta Ads, Webinars)
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Job Description
About the Role Reports to: [Owner / CEO] We are looking for a hands-on executor, not a manager. You will personally build the funnels, write and launch the ads, run the webinar tech, and optimize the numbers. You will not have direct reports. You will have full ownership of our acquisition engine and the budget to prove what you can do. If you like strategy decks more than build days, this is not your role. If you like watching a cost per booked call drop because of a change you made at 9am, keep reading. What You Will Do Build, launch, and maintain funnels, pipelines, workflows, and automations inside GoHighLevel Plan, launch, and optimize Meta ad campaigns end to end (creative briefs, audiences, budgets, testing, scaling) Own the full webinar funnel: registration pages, reminder sequences, live show-up rate, replay sequences, and post-webinar follow-up Write and test ad copy, landing page copy, email and SMS sequences Track and report on CPL, cost per registrant, show rate, booked calls, close rate, and ROAS Run structured A/B tests weekly and document what worked Coordinate with [designer / video editor / sales team] on creative and handoff Keep the CRM clean so attribution is trustworthy What You Need Minimum 3 years of hands-on paid acquisition experience. Proven, current GoHighLevel experience. You have built sub-accounts, snapshots, workflows, and pipelines yourself Proven Meta Ads Manager experience managing real budgets (please state monthly spend you have personally managed) Direct experience running webinar or virtual event funnels, including show-rate optimization Strong copywriting instincts for direct response Comfortable with numbers. You can explain your own dashboard without help Able to work on-site in Woodbridge, VA five days a week Nice to Have Google Ads, YouTube ads, or TikTok ads Zoom, WebinarJam, EverWebinar, or StreamYard Basic video editing or creative production What Success Looks Like First 30 days: Full audit of current funnels, ad accounts, and GHL build. Deliver a prioritized fix list First 60 days: First rebuilt webinar funnel live with new ad campaigns running First 90 days: Measurable improvement in cost per registrant and show rate, with a documented testing cadence