Job Description We're looking for a creative and results-driven Digital Marketing Specialist to join our team. In this role, you'll lead the charge in boosting our online sales, managing our social media presence, and producing engaging video content that supports our brand and product visibility. You'll work closely with our graphic designers and vendors to bring our products and promotions to life online—helping both loyal and new customers connect with the tools and support they need.

What You'll Do:

Online Sales & E-Commerce:

Manage and grow online product listings on Farrell Equipment's websites Optimize product descriptions, imagery, and SEO for maximum visibility and conversion Manage end-to-end online order fulfillment, including verifying order details, coordinating inventory, packing products, and ensuring prompt shipment to meet customer satisfaction standards Work with vendors to promote new or seasonal product launches Monitor and optimize the online customer journey and user experience (UX/UI)

Social Media Management:

Plan, create, and schedule engaging content across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.) Monitor trends, track analytics, and adjust strategy to improve engagement and follower growth Engage with the online audience by responding to comments and messages in a timely manner Experienced in crafting seamless UX/UI designs for digital platforms

Video Production:

Create high-quality videos showcasing tools, equipment, jobsite applications, how-tos, and vendor spotlights Develop storyboards and scripts, coordinate filming, and handle post-production editing Publish videos across social and digital channels and track performance

What We're Looking For:

Bachelor's degree in Marketing, Communications, Digital Media, or related field preferred 2+ years of experience in digital marketing, content creation, or e-commerce Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, or similar) Strong understanding of social media platforms, trends, and analytics tools Basic knowledge of SEO and digital advertising a plus Creative mindset with excellent storytelling and communication skills Self-motivated, organized, and able to manage multiple projects at once This is a in-person full time position in

Eau Claire Job Type:

Full-time Pay:

$17.00 - $25.00 per hour

Benefits:

401(k) Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person