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Krueger International

Intern - Product Management

Entry-Level JobVerifiedNo experience needed

Career Insights for Product Marketing Specialist

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What they do

A Product Marketing Specialist develops marketing plans and strategies for one or more products sold by a business. Shapes and implements product-wide strategies and ensures that they fit in with company-wide messaging. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.

$73,654 / year median in Wisconsin

+1% projected growth

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Job Description

Intern - Product Management Krueger International United States, Wisconsin, Green Bay Aug 31, 2026 At KI, we believe knowing our customers helps us serve them better. We listen. We observe. We understand that each customer has unique needs. So, we pride ourselves on helping our customers make smart furniture decisions by offering expert advice, design options and personalized solutions.



Since 1941, we've positioned KI as the furniture company that best understands the furniture industry and is committed to providing customers with the smart solutions. By targeting specific markets with solutions for business furniture, university furniture, educational furniture, healthcare furniture and government furniture, we can quickly respond to our customers' unique needs - including the choice to procure furniture according to what fits their ordering and fulfillment process. That's why we say we offer far more than furniture. We're Furnishing Knowledge. KI currently has an opening for a Product Marketing Intern who will support the Product Management team at our Corporate Office in Green Bay by assisting with product research, competitive analysis, content development, and new product launch activities across KI's product portfolio. This role provides hands-on exposure to product marketing while partnering with cross-functional teams including Marketing and Communications, and Sales Enablement. The ideal candidate will live in close proximity to KI's Corporate Office in Green Bay and attend a local college in the area.

Key Responsibilities:
  • Conduct market, competitive, and product research to support product marketing initiatives.
  • Analyze and summarize customer, sales, and product survey feedback to identify key insights and trends.
  • Assist with maintaining, auditing, and updating product information across various systems and resources.
  • Assist with new product launches, line extensions, and product update projects as needed.
  • Help create and review sales tools, product documentation, marketing materials, and training resources.
  • Respond to requests for product and competitive information from internal teams.
  • Support sample program coordination, inventory tracking, and fulfillment activities (as needed).
  • Collaborate with cross-functional teams to ensure accuracy and consistency of product information and marketing content.

Provide administrative and project support for a variety of product marketing initiatives and ad hoc assignments. This internship is ideal for students pursuing degrees in Marketing, Business, Product Management, or related fields who are interested in gaining practical experience in product marketing, marketing, product management and market research. Ideal candidates are proactive, detail-oriented, and highly organized, with strong communication and teamwork skills. They should be eager to learn and interested in gaining practical experience in product marketing, product management, competitive analysis, and market research.

Preferred Availability:

Candidates should be available to work approximately 20 hours per week while school is in session, with preferred availability of 30-40 hours per week during the summer months. KI is an Equal Opportunity Employer.