Job Overview We are seeking a dynamic and results-driven Digital Marketing Specialist to elevate our online presence and drive impactful marketing campaigns. In this role, you will develop, implement, and optimize digital marketing strategies across multiple channels to attract, engage, and convert our target audience. Your expertise will help us achieve measurable growth through innovative content creation, data-driven analysis, and strategic paid advertising initiatives. Join us to craft compelling digital experiences that resonate with our audience and propel our brand forward! Duties Develop comprehensive digital marketing campaigns utilizing SEO, SEM, paid advertising, social media marketing, and email marketing strategies to maximize reach and engagement. Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels to ensure high performance and ROI. Conduct keyword research using SEO tools to identify opportunities for organic growth and improve search engine rankings. Create engaging content for websites, blogs, social media platforms, and email newsletters that aligns with brand voice and marketing goals. Utilize web analytics tools like Google Analytics, Google Tag Manager, and other marketing analytics platforms to track campaign performance and generate insightful reports for continuous improvement. Manage website content using content management systems like WordPress; perform website management tasks including updates, SEO optimization, and technical troubleshooting with HTML, CSS, JavaScript, and SQL as needed. Design visually appealing graphics using Adobe Photoshop and Adobe Creative Suite applications to support digital campaigns and social media advertising efforts. Implement conversion optimization techniques by analyzing user behavior data to enhance landing pages, call-to-actions, and overall user experience for better lead generation. Coordinate with cross-functional teams on digital campaign setup, performance marketing initiatives, e-commerce strategies, and website management projects. Stay updated on the latest digital marketing trends, tools, and best practices to ensure our strategies remain innovative and competitive. Requirements Proven experience in digital marketing with a strong understanding of SEO tools, Google Ads (formerly Google AdWords), SEM strategies, social media advertising campaigns, and paid search marketing. Proficiency in web analytics reporting using Google Analytics, Google Tag Manager, and other analytics platforms to measure campaign success. Technical skills including HTML, CSS, JavaScript, SQL for website management and troubleshooting purposes. Hands-on experience with content creation tools such as Adobe Photoshop and Adobe Creative Suite for graphic design purposes. Familiarity with content management systems like WordPress for website updates and content management tasks. Strong knowledge of marketing automation platforms for streamlined campaign setup and management. Excellent copywriting skills for creating compelling content tailored to various digital channels. Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Experience in B2B (business-to-business) marketing preferred but not required; a passion for innovative digital strategies is essential. Join us in shaping the future of digital engagement! We offer a vibrant environment where your creativity meets strategic thinking — empowering you to make a tangible impact through every campaign you craft.

Pay:

$65,000.00 - $100,000.00 per year

Benefits:

401(k) 401(k) matching Health insurance Life insurance Application Question(s): Are you currently on a temporary visa? If yes, please indicate your current visa status.

Education:

Bachelor's (Required)

Experience:

related field: 3 years (Required) Ability to

Relocate:

Racine, WI 53406: Relocate before starting work (Required)

Work Location:

In person