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ML
Maximus Law
Media Buyer - Digital
Career Insights for Media Planner / Buyer
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Based on California data
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What they do
A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
$90,825 / year median in California
+1% projected growth
Job Description
Media Buyer - Digital Maximus Law - 1.0 Lawndale, CA Job Details Full-time $20 - $40 an hour 1 day ago Qualifications Audience analysis Market analysis Nielsen Data-driven problem-solving Facebook Marketing analytics Full Job Description Overview Join our dynamic digital marketing team as a Media Buyer - Digital and become a key driver of innovative online advertising campaigns. In this role, you will leverage your expertise in performance marketing, media planning, and media buying to craft impactful advertising strategies across multiple platforms. Your energetic approach will help optimize campaign performance, maximize ROI, and elevate brand visibility through strategic media investments. This paid position offers an exciting opportunity to work within a fast-paced environment where your skills in digital marketing analytics and media buying will directly contribute to our clients' success. Responsibilities Develop, execute, and manage paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook Advertising), and programmatic media channels. Conduct thorough market research and audience analysis to inform media planning and campaign targeting strategies. Monitor ad delivery systems, troubleshoot technical issues, and optimize ad placements for maximum effectiveness. Analyze media performance data using web analytics reporting tools and spreadsheets to assess campaign success and identify areas for improvement. Manage digital marketing budgets with precision, ensuring efficient allocation of resources across multiple campaigns while maintaining cost-effectiveness. Negotiate purchasing terms with media vendors and ad delivery systems to secure optimal ad placements at competitive rates. Collaborate closely with clients and internal teams to communicate campaign progress, insights, and recommendations for future strategies. Experience Proven experience in paid advertising campaign management within a marketing agency or in-house digital marketing team. Strong background in media buying, planning, and execution across social media advertising campaigns such as Facebook Advertising and social media marketing platforms. Familiarity with performance marketing metrics, Nielsen data (or similar audience measurement tools), and marketing analytics to evaluate campaign effectiveness. Hands-on experience with Google Ads, Meta Ads, programmatic advertising platforms, and online advertising systems supported by technical support teams. Demonstrated ability to manage multiple campaigns simultaneously while adhering to strict budgets and deadlines. Excellent negotiation skills combined with a strategic mindset for purchasing media space at favorable rates. Proficiency in spreadsheets, web analytics reporting tools, and data-driven decision-making processes related to media performance analytics. Embark on a career that energizes your passion for digital marketing! Bring your expertise in media buying, market research, and online advertising to help brands thrive in the digital landscape. This is more than a job — it's an opportunity to shape impactful marketing campaigns that resonate across audiences worldwide!