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DE
Davis Elen
Integrated Senior Media Planner
Career Insights for Media Planner / Buyer
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Based on California data
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What they do
A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
$90,825 / year median in California
+1% projected growth
Job Description
Manages the day-to-day process of all media planning efforts for Clients of responsibility.
Responsibilities Implements the process and assists with the management of the strategic and tactical execution of all media products for Clients of responsibility. Confers with Media Director, Clients, and/or Account Services to establish media objectives, and strategies for advertising campaigns.
Presents media plans to Media Director, Account Services and Client for approval and makes adjustments as necessary. Writes plan presentations. Recommend, evaluate and integrate emerging media opportunities.
Write POVs.
Demonstrate a complete understanding of the Clients business.
Implements the management of daily tasks in support of the media product.
Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules.
Foster a good working relationship with account and client teams to facilitate flawless execution of plans.
Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience.
Calculates reach and frequency of potential media vehicles.
Confers with media representatives to evaluate best placement.
Gathers statistics and prepares media plans with directives to guide the buying process.
Studies demographic data and consumer profiles to identify desired target audiences for print, broadcast, or online advertising.
Keeps current on media trends.
Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise and counsel group in all daily activities.
Motivate Planners and encourage innovation and creativity throughout all projects by serving as a role model within the group/team.
Lead team in setting strategies for developing media plans.
Qualifications Bachelors degree (B.A.) from a four-year college or university required.5 + years of Media Planning experience required.
QSR and Automotive is a plus.
Media Channel knowledge of TV, radio, OTT, CTV, streaming audio, OOH and direct mail.
Must be proficient in Microsoft Power Point and Excel.
Strong quantitative and analytical skills.
Strong mathematical abilities required.
Detail oriented with exceptional curiosity, critical thinking and solution driven capabilities.
Ability to handle multiple tasks required.
Strong presentation skills preferred.
Excellent time-management skills.
Responsibilities Implements the process and assists with the management of the strategic and tactical execution of all media products for Clients of responsibility. Confers with Media Director, Clients, and/or Account Services to establish media objectives, and strategies for advertising campaigns.
Presents media plans to Media Director, Account Services and Client for approval and makes adjustments as necessary. Writes plan presentations. Recommend, evaluate and integrate emerging media opportunities.
Write POVs.
Demonstrate a complete understanding of the Clients business.
Implements the management of daily tasks in support of the media product.
Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules.
Foster a good working relationship with account and client teams to facilitate flawless execution of plans.
Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience.
Calculates reach and frequency of potential media vehicles.
Confers with media representatives to evaluate best placement.
Gathers statistics and prepares media plans with directives to guide the buying process.
Studies demographic data and consumer profiles to identify desired target audiences for print, broadcast, or online advertising.
Keeps current on media trends.
Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise and counsel group in all daily activities.
Motivate Planners and encourage innovation and creativity throughout all projects by serving as a role model within the group/team.
Lead team in setting strategies for developing media plans.
Qualifications Bachelors degree (B.A.) from a four-year college or university required.5 + years of Media Planning experience required.
QSR and Automotive is a plus.
Media Channel knowledge of TV, radio, OTT, CTV, streaming audio, OOH and direct mail.
Must be proficient in Microsoft Power Point and Excel.
Strong quantitative and analytical skills.
Strong mathematical abilities required.
Detail oriented with exceptional curiosity, critical thinking and solution driven capabilities.
Ability to handle multiple tasks required.
Strong presentation skills preferred.
Excellent time-management skills.