Location :

El Segundo California USA. We are seeking a Media Associate to work with the internal YouTube Paid Media buying team across various brands. This candidate will be in the YouTube space and assist the team in campaign optimizations.

Job Responsibilities:

Assist in translating Mattel's Media Buying Strategy into campaign builds within the Google Ads platform. This includes campaign creation, trafficking, optimizations, and pacing across key drivers & content series. Monitor competitors and macro trends and suggest campaign optimizations as needed. Make real-time optimizations to maximize channel performance & media efficiency. Collaborate with wider Integrated Marketing Communication teams to drive better YouTube paid media campaigns Assist Sr Media Partners by setting up campaign builds in the system - determine campaign targeting, manage keyword lists, upload creative, develop ad copy, and execute A/B testing plans created by the management team. Support Sr Media Partners on weekly reporting calls for each brand.

Skills:

Knowledge of YouTube platform, Google Ads, Google's Display & Video 360 Software, and YouTube analytics platforms Knowledge of SEO practices, keyword research, and content optimization Skilled at Microsoft Excel Reporting (calculations, pivot tables, etc.)

Education/Experience:

Bachelor's degree in marketing/business/communications or related preferred 1-2 years overall experience with 1-2 years YouTube Media Buying & execution required; Toy/Kid, Entertainment or Retail experience a plus