Lead, Global Paid Media Royal Caribbean Group - 4.2 Miami, FL Job Details 12 hours ago Qualifications Website activity analysis Presentation software Bachelor's degree Programmatic advertising media campaign management Presentation preparation Marketing analytics Excel data analysis Full Job Description Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group We are proud to offer a competitive compensation and benefits package and excellent career development opportunities each offering unique ways to explore the world We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations and the best people Together we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests This position will be working onsite from

Miami Position Summary :

The Lead Global Paid Media will focus on driving commercial business goals through paid media and execution across various mediums through a full funnel strategy Management of media channels include but are not limited to

TV CTV OLV

OOH and print Performance marketing strategies audience management testing and staying abreast of emerging platforms are a critical component to success The Lead will work closely with internal and external teams to develop relevant strategies for North America and EMEA particularly UK market and execute against tactical media initiatives with a constant eye on results and calibration to maximize performance drive media results identify and spearhead testing across media platforms They will communicate the media strategy results and testing plans with senior stakeholders and work closely with the ecommerce BI and creative team on campaign initiatives concepts and asset creation to drive optimal campaign performance

Essential Duties and Responsibilities :

The Lead Global Paid Media is responsible for the hands-on execution optimization and delivery of paid media campaigns across regions supporting the broader media strategy set by leadership Own and deliver the end-to-end media from planning channel activation media optimization reporting and performance analysis for always on digital campaigns in orchestration Ensure timely and accurate execution of day-to-day paid media campaigns across digital and offline channels including Display and video (programmatic and direct) TV CTV OOH and print Lead the implementation of North America & UK media plans in collaboration with the media agency and internal stakeholders such as brand and creative team Responsible for briefing content requirements to our brand team ensuring delivery of engaging content which is tailored to individual digital platforms Testing our creative performance across our media channels is fundamental to the role ensuring creative excellence across our platforms Manage in-platform optimizations pacing and performance adjustments to ensure campaigns deliver against KPIs Own campaign setup trafficking QA and ongoing monitoring across channels Analyze campaign performance and provide regular reporting and actionable insights Support testing plans including creative audience and channel tests and track results Work closely with CRM Ecommerce Brand and Revenue teams to align campaign execution with business priorities Manage agency deliverables ensuring projects are executed accurately and on time Ensure accurate tagging tracking and data integrity across campaigns Support budget tracking invoice management and PO processes ensuring accuracy and timeliness Maintain up-to-date knowledge of media platforms tools and emerging trends Analytical and results focused with a self- motivated "can do attitude" Strong interpersonal skills and confidence with dealing with all levels across the organization

Qualifications Knowledge and Skills :

Minimum of 7 years of paid media experience with hands-on experience across paid media channels and platform ideally for international/EMEA region Proven large-scale full-funnel media management track record with demonstrated results Proficient in Microsoft apps namely Excel (create charts and pivot tables run and create functions etc) and Powerpoint (designing slides implementing design features using custom templates etc) Highly organized with demonstrated ability to manage continual change be flexible and deliver quality work under tight deadlines Excellent analytical and problem-solving skills Experience working with a media agency or in-house marketing team Experience in working with DSPs third party ad networks social networks Google AdWords/GDN Experience in Adobe Analytics Additional knowledge or experience with DV360 Nielsen Google Analytics Tableau are a plus Experience supporting consumer brands especially travel hospitality or luxury brands is a plus International experience a plus Bachelor's degree required preferable in Marketing Advertising or Business Administration We know there's a lot to consider As you go through the application process our recruiters will be glad to provide guidance and more relevant details to answer any additional questions Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon! No im migration sp onsorship is offered

Agency and Third-Party Submissions:

Please note this is a direct search by the Company and applications through agencies and other third parties will not be accepted nor will fees be paid for unsolicited resumes Any unsolicited resumes will be considered the Company's property It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race color religion sex age national origin disability sexual orientation sexuality gender identity or expression marital status or any other characteristic protected by law Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment

Nearest Major Market:

Miami