A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
Media Buyer and Planner (Linear/Traditional) Traffic Advertising - 3.6 Palm Harbor, FL Job Details Full-time $60,000 - $80,000 a year 12 hours ago Benefits Health insurance Dental insurance 401(k) Flexible spending account Paid time off Vision insurance 401(k) matching Professional development assistance Life insurance Qualifications Microsoft Excel Microsoft Outlook Media performance reporting Writing skills Bachelor's degree Attention to detail Media data analysis Media buying and planning Time management Full Job Description The ultimate goal of the linear Media Buyer/Planner is to learn all of the functions of the Media department so as to continue to progress within the Media career track.
Responsibilities:
Evaluate assigned client media needs to strategically plan and recommend buys of all media types, including but not limited to: TV, radio, newspaper, magazine, outdoor, digital extensions of traditional media such as home page takeovers, display and retargeting campaigns, and Pandora. This includes recommending media type(s), programming, daypart(s), flight(s), rotation(s), spot length(s), etc. Negotiate rates with media partners to obtain most competitive prices. Continually monitor, optimize, and evaluate buying strategies by client, making adjustments as necessary or as directed by the Media Director. Build strong and valuable relationships with media partners to increase client benefits and grow client opportunities. Put together monthly and as-needed media presentations for client proposals and client services team reference materials. Attend and sometimes lead strategic brainstorm sessions regarding media buying initiatives and opportunities with account services team. Coordinate and present the launch of assigned media campaigns with the client services team. Ensure that all buys remain within the client's budget. Keep abreast of current media and market knowledge and share with the agency team. This includes a general knowledge of popular cable, network, and radio programming and shifts, general national and market demographics by media type, current media monitoring assessment methods, etc. Handle media posts. Reconcile all assigned media buying for billing process. Qualifications Three or more years of media buying and planning experience Bachelor's degree Proficient in Microsoft Office, including Word, PowerPoint, Excel, and Outlook Excellent organizational and time management skills with the ability to multi-task Extremely detail-oriented to avoid making errors and to recognize the errors of others Strong communication skills and interpersonal skills with the ability to communicate clearly and concisely, verbally and in writing Ability to organize, interpret, and present various media data Ability to work in a fast-paced environment and under pressure to meet deadlines Must be flexible, friendly, and positive with an ability to work well with different personalities
Job Type:
Full-time Pay:
$60,000.00 - $80,000.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Flexible spending account Health insurance Life insurance Paid time off Professional development assistance Vision insurance
