A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
Atlanta, GA Job Details Up to $55,000 a year 5 hours ago Qualifications Resource allocation (project management tasks) Data analysis reporting Managing clients as a media buyer or planner Marketing Media performance reporting Nielsen Bachelor of Science Competitive analysis Bachelor's degree in marketing Budget planning Media performance analytics Vendor relationship management Media data analysis Vendor communication Media budget management Computer skills Managing projects 1 year Media buying and planning Advertising Market research databases Marketing agency experience Bachelor of Arts Entry level Media rate negotiation Stakeholder management Full Job Description We are currently looking for a Planner, Strategy to support the day-to-day Media Planning and Strategy functions for our client. This person will assist a team in the development, execution, and stewardship of media plans for client's business and report directly to the Supervisor/AMD, Strategy. Responsible for contributing to the development of and executing strategy for the functional area Develop media strategy and recommendations under supervisor guidance Present media plans and provide plan maintenance including objectives/strategies and updates Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions Prepare flowcharts and budgets for media plan development and maintenance Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations Review and verify media buys to ensure proper execution Meet with vendor community to analyze value and applicability of media channels for client media plan B.A. or B.S., preferably in Marketing, Advertising, or related field 1+ years of experience in media planning/strategy Agency experience highly preferred
Preferable Computer Skills/Software Knowledge:
Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client's business Demonstrate ability to learn new propriety software and processes quickly and proficiently Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast-paced environment Meet client and internal deadlines and obligations Manage projects, resources, stakeholders, and participants Be a resource to others in the resolution of complex problems/issues
