Paid Media Specialist (Google Ads & Meta Ads)

Department:

Media Team Employment Type:

Full-Time Location:

In Office Reports To:

Marketing Director About the Role We're looking for a data-driven Paid Media Specialist to own strategy, execution, and optimization across Google Ads and Meta Ads for a diverse client portfolio spanning eCommerce, DTC, Lead Generation, and B2B. This role blends hands-on campaign management with technical tracking expertise and client-facing communication, ideal for someone who's equally comfortable in Google Tag Manager and in a client reporting meeting. Role Responsibilities Campaign Strategy & Management Plan, build, manage, and optimize paid media campaigns across Google Ads (Search, Performance Max, Shopping, Display, Demand Gen, YouTube) and Meta Ads (Facebook & Instagram) Develop full-funnel paid media strategies for eCommerce, DTC, Lead Generation, and B2B clients based on business objectives and performance goals Continuously monitor campaign performance and implement data-driven optimizations to improve ROAS, CPA, conversion rate, lead quality, and overall account efficiency Conduct keyword research, audience research, competitor analysis, and identify new growth opportunities Design, execute, and analyze A/B tests across audiences, creatives, bidding strategies, landing pages, and campaign structures Tracking & Measurement Implement and maintain accurate conversion tracking across advertising platforms, including Google Tag Manager (GTM), Google Ads Conversion Tracking, and GA4 events Configure, validate, and troubleshoot tracking implementations, ensuring accurate attribution and reliable conversion data across websites and eCommerce platforms (Shopify, WooCommerce) Collaborate with developers to implement tracking requirements, custom events, enhanced conversions, and eCommerce measurement Identify technical issues affecting campaign performance, including tracking discrepancies, Merchant Center diagnostics, feed issues, landing page experience, and attribution challenges Analysis & Reporting Analyze performance using Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, and other reporting tools to identify trends, opportunities, and optimization recommendations Create clear, insightful client reports and performance dashboards, translating complex marketing data into actionable business recommendations Lead client reporting meetings by confidently presenting campaign performance, explaining key metrics, answering questions, and recommending strategic next steps Collaboration & Account Management Work closely with creative, design, and content teams to develop high-performing ad creatives and messaging aligned with campaign objectives Manage multiple client accounts simultaneously while maintaining a high standard of organization, communication, and attention to detail Stay up to date with platform updates, industry trends, privacy changes, and best practices across Google Ads, Meta Ads, GA4, and GTM Qualifications Required [5+] years of hands-on experience managing paid media campaigns across Google Ads and Meta Ads Proven track record improving ROAS, CPA, and conversion performance across multiple accounts Working proficiency with GTM, GA4, and conversion tracking implementation Experience with eCommerce platforms (Shopify, WooCommerce) and Google Merchant Center Strong analytical skills with the ability to translate data into clear business recommendations Confident client-facing communication and presentation skills Preferred Agency experience managing a multi-client portfolio Google Ads and Meta Blueprint certifications Familiarity with server-side tracking, enhanced conversions, and consent mode Experience with dashboarding tools (Looker Studio, Supermetrics, or similar)