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Allen & Gerritsen
Media Planner
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Based on Massachusetts data
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What they do
A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
$89,366 / year median in Massachusetts
+1% projected growth
Job Description
Media Planner Allen & Gerritsen - 3.9 Boston, MA Job Details Full-time $65,000 - $75,000 a year 1 day ago Qualifications Social media advertising campaigns Ad delivery systems (technically supported) Bachelor's degree Facebook Media buying and planning Marketing agency experience Full Job Description At A&G (AllenGerritsen), we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands be Unignorable . At A&G, Media is built on curiosity, rigor, and humanity. We don't just plan media, we understand audiences, their motivations, and the emotional context in which brands show up. The Associate Media Director plays a critical leadership role in bringing that philosophy to life. The Media Planner plays a critical role in bringing that philosophy to life. In this role, you will support the development and execution of integrated, insight-driven media plans that align with client business objectives and elevate the craft of media across the agency. You will collaborate closely with analytics, creative, strategy, project management, and account teams to ensure campaigns are planned, built, launched, and optimized with precision and care. This role requires strong attention to detail, analytical thinking, and the ability to translate strategy into accurate, effective execution. From research and planning through trafficking and campaign management, you will help ensure our work is not just delivered, but delivered well. Craftsmanship Bring discipline and excellence to media planning, ensuring accuracy, impact, and value for clients. Support development of media plans aligned to client objectives and media briefs Conduct channel, audience, and competitive research Review and evaluate vendor proposals Assist with budget allocation and media mix planning Build Insertion Orders within Advantage Translate media plans into trafficking documentation Execute QA across platforms and internal documentation prior to launch Monitor pacing and support optimizations based on performance Curiosity Stay relentlessly curious about the changing media landscape and use insights to fuel smarter client work. Contribute to presentation development and storytelling Support development of integrated media ideas across channels Think beyond execution to understand how media amplifies creative impact Creativity Transform client challenges into media-led ideas that stand out and make brands unignorable. Collaborate cross-functionally with media, analytics, creative, account, and project teams Maintain clear and professional communication with vendors and partners Demonstrate accountability, positivity, and a team-first mindset Bring energy, humor, and a willingness to learn Culture Be an A&G ambassador by fostering collaboration, inclusion, and team health as the foundation of great work. Collaborate cross-functionally with media, analytics, creative, account, and project teams Maintain clear and professional communication with vendors and partners Demonstrate accountability, positivity, and a team-first mindset Bring energy, humor, and a willingness to learn