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Media Planner
Career Insights for Media Planner / Buyer
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Scorecard
Based on Minnesota data
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What they do
A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
$86,430 / year median in Minnesota
-3% projected decline
Job Description
The Senior Media Planner - Digital is a key player in the development and execution of media plans for a diverse portfolio of clients. The position places equal emphasis on creative solutions to media challenges and planning/executional rigor. As a full-service agency, we prioritize diverse, unique experience, and above all creativity. Develop and execute creative media solutions based on client needs Steward execution of plans, goals, and budgets Understand client objectives, resources, and has a strong POV Decisive and insightful in building a plan that ladders back to strategy Fulfills role on team seamlessly, working and managing with urgency Demonstrate initiative and ability to lead projects Maintain effective communication, responding quickly and accurately Strong ability to multi-task and handle many projects at once Consult industry research and resources to develop rich audience insights to inform plan recommendations Set up social and digital campaigns in-platform where applicable Build audience recommendations using syndicated tools, such as MRI-Simmons Evaluate vendor proposals/working with internal buying teams to facilitate media buys Staying current on industry trends and content Conduct/present pre- and post-buy media analyses Communicate/meet with clients to facilitate development and execution of plans Manage the trafficking of assets Mentor and develop junior team members, and supports supervisor with day-to-day tasks This position requires 3-5 years of prior media planning experience (Media Planner or Senior Media Planner level). Proficiency in Word/Excel/PowerPoint/Keynote Strong written and verbal communication skills In-platform experience within programmatic platforms required (Trade Desk, CM360, AmazonDSP, etc.) In-platform experience within platforms is a plus (Meta, TikTok, Snap, etc.) Proficiency in media-related planning tools (e.g., Comscore, Nielsen, IMS, etc.) Proficiency in digital media buying software (e.g., Mediaocean/Prisma), analytics (Google Analytics), and trafficking (Google Campaign Manager) Ability to think creatively on your feet and problem solve