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International Marketing Systems, LTD

Digital Advertising Specialist

Pay: $43,680/yr

Posted: 6 weeks ago

Location: Fargo, ND (Onsite)

Last Updated: 6 days ago

Hours: Full-Time

Expires: 10/1/2026

Career Insights for Media Planner / Buyer

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Based on North Dakota data

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What they do

A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.

$86,888 / year median in North Dakota

-1% projected decline

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Job Description

Digital Advertising Specialist — IMS Reports to: Director of Marketing Technology Role Summary Manage paid search and social advertising across Google Ads, Microsoft (Bing) Ads, Amazon, and Meta to drive profitable growth across all channels. Key Responsibilities Build, manage, and optimize Google Ads campaigns (Search, Shopping, PMax) for DTC (BigCommerce) Manage Microsoft/Bing Ads campaigns and mirror/adapt Google account structure Manage Amazon Sponsored Products/Brands/Display, applying "spend defends rank" framework Monitor

CPC, ROAS, ACOS/TACOS

across all platforms; reallocate budget based on performance Own keyword strategy, negative keywords, bid adjustments, and audience targeting across search platforms Weekly cross-channel spend/sales reporting; flag anomalies or rank/traffic shifts early Support Meta paid social as channel matures Partner with Andre on budget allocation and channel strategy Requirements 2+ years managing Google Ads (Search/Shopping/PMax) — required Experience with Microsoft/Bing Ads — required or strongly preferred Amazon Ads experience — preferred Comfortable with spend/sales data analysis in

Excel Bonus:

Meta Ads, e-commerce/CPG background

Location:

Fargo, ND (on-site)

Type:

Full-time Pay:

From $21.00 per hour

Benefits:

401(k) 5% Match Dental insurance Flexible schedule Health insurance Paid time off Vision insurance

Work Location:

In person