Digital Advertising Specialist — IMS Reports to: Director of Marketing Technology Role Summary Manage paid search and social advertising across Google Ads, Microsoft (Bing) Ads, Amazon, and Meta to drive profitable growth across all channels. Key Responsibilities Build, manage, and optimize Google Ads campaigns (Search, Shopping, PMax) for DTC (BigCommerce) Manage Microsoft/Bing Ads campaigns and mirror/adapt Google account structure Manage Amazon Sponsored Products/Brands/Display, applying "spend defends rank" framework Monitor

CPC, ROAS, ACOS/TACOS

across all platforms; reallocate budget based on performance Own keyword strategy, negative keywords, bid adjustments, and audience targeting across search platforms Weekly cross-channel spend/sales reporting; flag anomalies or rank/traffic shifts early Support Meta paid social as channel matures Partner with Andre on budget allocation and channel strategy Requirements 2+ years managing Google Ads (Search/Shopping/PMax) — required Experience with Microsoft/Bing Ads — required or strongly preferred Amazon Ads experience — preferred Comfortable with spend/sales data analysis in

Excel Bonus:

Meta Ads, e-commerce/CPG background

Location:

Fargo, ND (on-site)

Type:

Full-time Pay:

From $21.00 per hour

Benefits:

401(k) 5% Match Dental insurance Flexible schedule Health insurance Paid time off Vision insurance

Work Location:

In person