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WebMD

Sales Planner

Career Insights for Media Planner / Buyer

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What they do

A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.

$97,436 / year median in New Jersey

+2% projected growth

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Job Description

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Responsibilities:
Work in partnership with the Sales team to understand client objectives and needs Develop strong understanding of WebMD media products Assist Sales team with RFPs and client facing decks Plan and reserve media Obtain creative/3rd party tags Develop internal relationships and effectively communicate program details to internal operation teams Provide ongoing campaign management to ensure revenue is maximized Analysis & perform optimizations Proper delivery of contracted goals/ program pacing and reporting
Qualifications:
Bachelor's degree or 7 years' experience Ability to multi-task and function well under pressure and tight delivery timeframes Understanding of third-party advertising tags and reporting Proactive, results-oriented with strong customer service skills 1-3 years' experience in agency or publisher environment with media planning responsibilities Proficiency in Microsoft excel Knowledgeable of the latest digital advertising trends and online media Salesforce, DART, Sizmek, Prisma experience a plus Salary range: $60,000 - $66,000
Benefits:
Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment: Health Insurance (medical, dental, and vision coverage) Paid Time Off (including vacation, sick leave, and flexible holiday days) 401(k) Retirement Plan with employer matching Life and Disability Insurance Employee Assistance Program (EAP) Commuter and/or Transit Benefits (if applicable) Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.